IODA Debuts Open API

IODA, has released a metadata and content API designed to increase exposure and revenue opportunities for content owners while enabling partners to monetize artist content more effectively. Open API provides access to metadata, buy links and media assets for partners and third party developers. The announcement was made March 15 at SXSW in Austin, TX.

Open API is a means to offer accurate data on demand—from release notes and track info to release dates, artist bios, images and more. All data is provided and approved directly by IODA’s rightsholders to ensure the accuracy and completeness. Metadata, as it is referred to is essentially the information required to properly compensate rightsholders. It is only possible to  pay those involved if one knows who they are and where to send the payments. As the range of uses for content becomes ever more complex, the Open API, like several other systems that have been announced previously, endeavors to make this important information available in real time to the appropriate parties. Click here to see an example use of this data. Interested developers should click here.

Known as the Independent Online Distribution Alliance, IODA is one of the industry-leading digital distribution companies for the global independent music and video community. IODA provides comprehensive services to record labels, physical distributors, artists, and filmmakers, including license negotiations; media encoding and metadata management; royalty payment administration and reporting; and marketing and promotional support. Founded in 2003, IODA represents a rapidly expanding roster of more than two million music tracks and thousands independent film and video titles. IODA distributes its music and video catalog to hundreds of digital storefronts worldwide, including all major digital music services like iTunes®, Amazon MP3 and Spotify, and mobile carriers and outlets such as Verizon Wireless, Sprint and Vodafone. The company’s website is www.iodalliance.com.

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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