The Boot Campaign

The Roys, George Jones and Josh Turner

One-by-one country music stars are taking off their cowboy boots and replacing them with army boots. The Boot Campaign, started by five Texas women—the “Boot Girls” (Ginger, Leigh Ann, Sherri, Heather and Mariae)—was inspired by retired US Navy SEAL Marcus Luttrell, author of the book Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10 and founder of the Lone Survivor Foundation. The campaign encourages Americans to purchase a pair of army combat boots to wear in support of our nation’s troops. Proceeds are donated to partner charities, including the Lone Survivor Foundation. For more information about the Boot Campaign, go to

Country music stars involved include legends George Jones, Oak Ridge Boys, Mel Tillis, Lee Greenwood and Charlie Daniels; hit-makers Josh Turner, Phil Vassar, Joe Nichols, Randy Houser, Gretchen Wilson, Justin Moore, Chuck Wicks, Colt Ford, Joey + Rory and Jack Ingram; bluegrass artists The Grascals and The Roys; Texas sensations Robert Earl Keen; and many more.

(L-R): Captain Ivan Castro, Petty Officer 1st Class Marcus Luttrell (retired), Trey Fanjoy, Joe Nichols and Captain Chad Fleming (retired).

Joe Nichols Gets His “Boots On”

The video for Show Dog-Universal artist Joe Nichols’ “The Shape I’m In” pays tribute to those in the military who were injured in battle, but are making the most of their lives. The video was made in partnership with The Boot Campaign and the Lone Survivor Foundation. Directed by award winner Trey Fanjoy, the video features special appearances by Lone Survivor  Foundation founder and former Navy Seal Marcus Luttrell as well as Captain Chad Fleming (retired) and Captain Ivan Castro.

Fleming lost his left leg in battle, but has finished 5K runs, Triathlons, a long-distance bike rides. Castro, blinded by enemy fire, became the first blind graduate of the Maneuver Captain’s Career Course at Fort Benning, GA. Castro has also completed marathons and triathlons.

An extended version of the music video (below) includes an additional message from Luttrell. For more information on the Lone Survivor Foundation please visit


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