Rockhouse Aligns Live Marketing Channels

Rockhouse Live has been announced as a new division and proprietary technology platform for technology-based entertainment agency, Rockhouse Partners. the Nashville-based firm’s new offering is intended to help live entertainment properties sell more tickets.

According to Rockhouse, “The new division will act as an entertainment marketing agency and leverage a technology product that includes a turn-key set of tools and services: marketing calendar, website upgrade, email marketing, social media, and reporting. The solution integrates with an existing ticketing provider’s data to provide a seamless view into ticket trends and marketing channel ROI.”

“The industry was lacking a comprehensive digital marketing solution for venues and entertainment properties, so we created one,” said Joe Kustelski, Co-Founder of Rockhouse Partners and head of Rockhouse Live. “Ticketing companies provide some marketing services, in-house resources provide others, data lives all over the place, and it’s hard to hit the right fans with the right message at the right time.”

Rockhouse clients include the Nashville Predators; Churchill Downs; Tennessee State Fair; Delaware State Fair; Nashville’s Ryman Auditorium; State Fair of West Virginia; Next BIG Nashville; and other touring properties.

“Technology is moving fast and it’s difficult for entertainment properties to properly keep up,” adds Tawn Albright, Managing Partner of Rockhouse Partners. “The combination of our technology platform and experience in live entertainment and digital marketing makes for a formidable force at an affordable price. We offer a one-of-a-kind solution for anyone who sells tickets.”

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Category: Featured, Sales/Marketing, Touring

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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