Amazon Launches MP3 Gifting

Before now, giving the gift of digital music would have meant fighting crowds at Best Buy and Target for iTunes gift cards. But with the arrival of Amazon’s MP3 Gifting service, it can be done without ever leaving home.

Launched shortly after the company’s new Kindle Book Gifting service, Amazon’s MP3 gifting allows consumers to buy albums or individual tracks, personalize the purchase with a custom message, and enter the gift recipient’s email address. Recipients will be alerted with an email message letting them know they have a gift waiting. There’s no risk either–if the recipient doesn’t want the chosen album, it can be exchanged for store credit. The service works with all Amazon MP3 downloads.