Web agency Music City Networks, LLC, has acquired merchandiser Zambooie, which will now operate under the name MerchMo. The two companies combine expertise in digital strategies, web design, and merchandising to offer solutions for online promotion, merchandise creation, and tour merchandise management. Collectively, they serve a varied client roster, including Lady Antebellum, Kelly Clarkson, Brad Paisley, To Write Love on Her Arms, Toby Mac, Jars of Clay, and others. Zambooie will continue to exist as a destination site for consumers in the rock, Christian rock and charity markets, and new genre-specific destinations will be created by MerchMo as well.
“Combining merchandising with our existing eCommerce capabilities is a natural fit for both our companies,” said President Lang Scott. “We fill in a lot of gaps by combining our talents and are excited to move aggressively into tour merchandising while we continue to offer the best digital services for our clients.”
MerchMo will also provide product design for entertainment and corporate clients, as well as full fashion lines and retail placement.