Lorrie Morgan Co-Founds REDHot Jingle Co.

Recording artist Lorrie Morgan has partnered with her brother Marty Morgan and producer Mark Oliverius to form The REDHot Jingle Company, a full service music production and commercial jingle service for TV, radio, film and new media.

“Some people might say the last thing Nashville needs is another jingle company,” explains Morgan. “But we think the fresh new style of compelling music we are creating for marketers will set us apart. Everything we do is centered on the ‘hook.’ Making messaging that is almost impossible to forget is our trademark. We’re applying the same formulas we use for hit songs to create hit jingles.”

Marty Morgan is a marketing executive with experience in Birmingham, Dallas, Kansas City and Nashville. He will serve as the company’s lead writer, while Lorrie and Oliverius will focus on production, melody and lyrics. The company’s offices will be located at the Horton Group building on Charlotte Pk. and 21st Ave. N. Reach Marty at 615-865-4090.