Social media has become a staple in the artist development/exposure toolkit, especially for country music. Howard and David Bellamy of the Bellamy Brothers harnessed the power of YouTube to promote the duo’s somewhat controversial “Jalapenos” video which has now garnered over 1 million user views. “I am truly amazed we have had over a million hits on the lowest budget video we have ever done and in such a short period of time” says Howard Bellamy. “Our timing was perfect for today’s political environment.” The low budget video, shot in a sleepy middle-Texas cantina, is laced with politically charged humor and preaches the message:
Life ain’t nothing like a bowl of cherries,
there’s too little laughter, too much sorrow.
It’s more like a jar of jalapeños.
Cause what you do and say today, won’t go away and stay,
it’ll just come back to burn your ____ tomorrow”
Colt Ford has also found success following the soc-net pathway. Just recently (9/24) he passed the 100,000 fans on Facebook mark. The Average Joes Entertainment artist has asked fans to finish the phrase, “This is more exciting that …..” and getting lots of congrats and humor from fans. One fan submitted “more exciting than a 2 story Wal-Mart. Ford is currently touring to support his Chicken and Biscuits CD.