The first single from Swift’s upcoming album Speak Now, “Mine,” was rushed to radio after reportedly being leaked across the Internet. It debuted at #1 on Billboard’s Hot Digital Songs Chart and #3 on Billboard’s Hot 100. All the MTV Music Group channels and websites will join in a cross-channel, cross-platform event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.
CMT.com, MTV.com and VH1.com, along with MTV International sites, will present “Mine” in an exclusive online premiere roadblock beginning at 8:30 p.m. ET. MTV will debut the video on-air during its primetime lineup Friday at 9 p.m. ET/PT, while VH1 is set to air the video as part of its highly-rated weekly series VH1 TOP 20 Video Countdown on Sat., Aug. 28 at 9:00 a.m. ET/PT.
Prior to its online premiere, CMT and CMT.com will premiere the video first as part of an exclusive half-hour live special when CMT PREMIERES TAYLOR SWIFT “MINE” airs Friday, August 27 at 8:00-8:30 p.m. ET/PT.
Swift will introduce the video for the very first time before a live audience in CMT Premieres Taylor Swift “Mine” as she returns to the towns of Kennebunk and Kennebunkport, Maine where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as she gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how this latest video came to life. “Mine” was co-directed by Swift and Roman White.
Watch below for a behind the scenes look at the making of the video…