Swift Video Gets Global Cross-Channel, Debut

Taylor Swift’s new video “Mine” will debut Fri. Aug. 27 and reach more than 160 countries around the world. CMT, MTV, VH1 and MTV International will team up to present the global premiere.

The first single from Swift’s upcoming album Speak Now, “Mine,” was rushed to radio after reportedly being leaked across the Internet. It debuted at #1 on Billboard’s Hot Digital Songs Chart and #3 on Billboard’s Hot 100. All the MTV Music Group channels and websites will join in a cross-channel, cross-platform event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.

CMT.com, MTV.com and VH1.com, along with MTV International sites, will present “Mine” in an exclusive online premiere roadblock beginning at 8:30 p.m. ET. MTV will debut the video on-air during its primetime lineup Friday at 9 p.m. ET/PT, while VH1 is set to air the video as part of its highly-rated weekly series VH1 TOP 20 Video Countdown on Sat., Aug. 28 at 9:00 a.m. ET/PT.

Prior to its online premiere, CMT and CMT.com will premiere the video first as part of an exclusive half-hour live special when CMT PREMIERES TAYLOR SWIFT “MINE” airs Friday, August 27 at 8:00-8:30 p.m. ET/PT.

Swift will introduce the video for the very first time before a live audience in CMT Premieres Taylor Swift “Mine” as she returns to the towns of Kennebunk and Kennebunkport, Maine where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as she gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how this latest video came to life. “Mine” was co-directed by Swift and Roman White.

Watch below for a behind the scenes look at the making of the video…

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David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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