As media outlets suffer a decline in ad sales, they are passing the cost on to the consumer. A report by Hollywood industry blog TheWrap.com shows that the price of media consumption has risen sharply this year, particularly the cost of electronic media, such as e-editions of newspapers, video streaming, and e-books. It is important to note that the article doesn’t mention music prices, which are holding steady at iTunes and other outlets.

Hulu, the free ad-supported video-streaming site introduced a Hulu Plus version in June, for $9.99 a month. Even though Amazon battled book publishers to keep the price of e-books for its Kindle reader at $9.95, they eventually lost, raising the price to $13-$15. The New York Times recently raised the price of its digital subscription for e-readers, like the Kindle, 43 percent to $19.99/month. NYT is also building a pay wall for its website, and as early as 2011 will block off stories that used to be free.

More here.