The first single from Swift’s upcoming album Speak Now, “Mine,” was rushed to radio after being leaked across the internet. The song went on to debut at No. 1 on Billboard’s Hot Digital Songs Chart and No. 3 on Billboard’s Hot 100. With the Hot 100 distinction, Big Machine Records’ Swift joins Mariah Carey as the only female artist in history to debut more than one single in the Top 5 in a calendar year.
The video will touch all of the MTV Music Group channels and websites in a cross-channel, cross-platform event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.
CMT.com, MTV.com and VH1.com, along with MTV International sites, will present “Mine” in an exclusive online premiere block beginning at 8:30 PM/ET. MTV will debut the video on-air during its prime time lineup Friday at 9:00 PM ET/PT, while VH1 is set to air the video as part of its highly-rated weekly series VH1 Top 20 Video Countdown on Saturday, August 28 at 9:00 AM ET/PT.
Prior to its online premiere, CMT and CMT.com will premiere the video first as part of an exclusive half-hour live special when CMT Premieres Taylor Swift “Mine” airs Friday, August 27 at 8:00-8:30 PM ET/PT. MTV will re-telecast the special Saturday, August 28 at 10:00 AM ET/PT; while VH1 is set to air it Saturday, August 28 at 4:00 PM ET/PT.
Swift will introduce the video for the very first time before a live audience in CMT Premieres Taylor Swift “Mine” as she returns to the towns of Kennebunk and Kennebunkport, Maine where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as Swift gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how this latest video came to life. “Mine” was co-directed by Swift and Roman White.
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