“Nashville has always had it right; it’s about the songs,” commented Brad Navin, CEO of The Orchard. ”We hope to apply our expertise around the digital music business to deliver marketing, strategic planning and promotions to Nashville’s top independent labels, artists and publishers for success at digital retail – where it too, is about the songs!”
Through The Orchard’s platform, clients can quickly deliver music and video to digital and mobile storefronts around the world, track where sales occur, and leverage The Orchard’s data analytics tools to maximize sales and promotions. Additionally, clients may tap The Orchard’s suite of services, utilizing physical distribution, retail promotions, online marketing, iPhone application creation, and song placement in film, TV and advertising.
The Orchard’s newest office in Nashville will be led by long time Nashville music veteran, David Kastle. Kastle previously served as VP of Buddy Killen Music Group (KMG), where he signed songwriters including Holly Lamar, Vicky McGehee, Trent Tomlinson, Trey Matthews and David Chamberlain. He started his career at Acuff Rose Publishing and also founded MovieCues, an online music licensing resource to connect independent musicians/songwriters with music supervisors.
To coincide with the opening of the Nashville office, The Orchard signed an exclusive partnership with FUNL, a new venture from music industry veterans Pam Browne, Tamara Alan and Nancy Eckert. The Orchard and FUNL will kick things off with the return of multi-platinum country recording artist Ty Herndon, whose first single “Journey On” is now available across digital retail. The Orchard will also distribute Herndon’s upcoming Journey On, with a June 8 release date.
Also signed on with The Orchard is Turnpike Music, Nashville veteran Larry Pareigis’ independent radio promotion agency, as well as Nashville 2 You (N2U), industry veteran Rick Barker’s marketing agency. The Orchard will handle digital distribution for select clients for each company. To commemorate the new office, Kastle and The Orchard will host a launch party on April 22 at Nashville’s Tin Roof.