Gloriana’s Milk-Based Promotion

ACM’s Top New Vocal Group nominee and AMA Award winners Gloriana will be featured on over 50 million milk containers in schools across the U.S. as part of the Milk Rocks! campaign. The Gloriana Milk Rocks! campaign is going on now, and students can enter at www.milkrocks.com for a chance to win a $10,000 prize to use for future educational purposes from writing instrument company Paper Mate, along with three concert tickets and meet and greet passes to an upcoming Gloriana performance.

Gloriana, who are on the road with Taylor Swift and American Idol alum Kellie Pickler on the Fearless 2010 Tour through June, recently released their single “The World Is Ours Tonight,” which charted on the Billboard Digital Singles charts this week.

The milk carton side panels also include access to tips from Paper Mate on how to be green, including information on Paper Mate’s new Biodegradable* pen and mechanical pencil and the brand’s new writing instrument upcycling program. The Milk Rocks! Program promotes healthy lifestyles and nutrition with milk as the focus. They utilize milk carton side panels, lunchroom posters, and online initiatives to communicate their messages. Milk Rocks! features some of today’s most popular recording artists and emerging talent and is a member of the Ad Council’s Coalition for Healthy Children, whose mission is to provide clear, consistent, research-based messages to children and parents about the importance of practicing a healthier lifestyle and give them the means to improve their eating and physical activity habits.