Underwood Partners With Pedigree

Pedigree Brand pet products is teaming up with reigning ACM Entertainer of the Year Carrie Underwood to rally dog lovers nationwide. With Pedigree’s belief that all dogs deserve a loving home and Underwood’s outstanding advocacy for adoptable dogs, Pedigree is serving as a sponsor of Underwood’s Play On Tour, offering an ideal way to highlight the cause that’s close to Underwood’s heart: dog adoption.

“I can’t imagine life without my dog, Ace,” said Underwood. “I’ve had a passion for animals my entire life. They’re such sweet and gentle souls that love you just because you love them back. That’s why I’m really excited about the opportunity to partner with The Pedrigee Adoption Drive to help get other people involved in this important cause. Showing your support is easy, just become a fan, help a dog.”

Every year nearly four million dogs end up in shelters and breed rescue organizations, and Pedigree is launching its sixth annual Adoption Drive to help shine a spotlight on the plight of homeless dogs in America. The program focuses on helping dogs in need through a variety of efforts that help generate awareness, food and funding.

Dog lovers who want to do their part to help can become a fan of The Pedigree Adoption Drive on Facebook (www.facebook.com/pedigree). For each new fan, Pedigree will donate a bowl of food to help feed shelter dogs nationwide. While on the Facebook page, dog lovers can also show their support by donating money to help find dogs loving homes, a portion of which will be matched by Pedigree up to $500,000. All donations go to The Pedigree Foundation, a non-profit, organization benefiting animal shelters and breed rescues nationwide.