Understanding radio airplay charts is the focus of the latest installment of CMA Industry InSite, an online educational series, posted today.
The tenth episode, “The Rhythm of the Radio Charts,” is available now and features interviews with Wade Jessen, Senior Chart Manager, Nashville/Billboard; Jon Loba, VP Promotion & Artist Development, The Valory Music Group; Lon Helton, Publisher/CEO, Country Aircheck; and David M. Ross, Publisher/CEO, MusicRow.
This latest installment discusses why chart success is crucial to an artist’s career as well as the methodology behind the Billboard, Country Aircheck and MusicRow charts. “Chart position is the primary measurement of success that everyone in the departments outside of promotion look at,” said Loba.
Episodes are posted on the third Monday of the month. With each new episode, CMA members are able to submit questions to the panel of experts. The series began as a member benefit designed to provide information about each segment of the music industry in a clear, informative, and entertaining way. Due to the popularity of the series, the CMA Board of Directors saw the importance of sharing these webisodes with non-members as the organization focuses on becoming an educational resource for the community. Non-members will now be able to view the first two episodes in the series on CMA’s consumer Web site, CMAworld.com. Subsequent episodes will be posted on the third Monday of each month. The series is produced by digital marketing firm Hi-Fi Fusion.