Nashville-based SESAC has joined with Activated Content Corporation (ACC) and Digsound to create a web-based delivery system for watermarked audio files named Ruby DS. The advanced audio-recognition technology is designed to improve the performing rights organization’s ability to track performances for music licensing and royalty distribution. Ruby DS securely delivers audio files via email with metadata that identifies the sender and the downloader creating a unique watermark in the process. The watermark becomes available to anyone with a web browser.
Hunter Williams, Senior VP of Strategic Development at SESAC, said, “Technology is changing the way music is consumed at the B2B level. Creators need tools to authenticate and protect their intellectual property (IP) as it travels through the digital domain. Copyright owners expect greater accuracy and transparency in accounting from their business representatives. Similarly, music consumers are looking for better efficiency in licensing content that they wish to exploit. The Ruby DS system responds to these needs in a very direct way.”
SESAC, ACC, and DigSound are inviting parties to join the Beta Launch of Ruby DS. It is not necessary to be a SESAC affiliate in order to participate. Those interested should visit SESAC.com for more information. Ruby DS is another step in SESAC’s ongoing mission to embrace the latest technologies for the benefit of its member writers and publishers plus streamline the copyright usage process for its clients.