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CMA Delivers Most Watched Show Since 2005

November 12, 2009/by admin

ABC-Logo[Updated 4:22 pm] The 43rd Annual CMA Awards delivered ABC a robust 5.2/14 ratings/share for adults 18-49 and logged 16.85 million viewers. In addition to being the most watched CMA Awards show since 2005, it also blew the doors off the evening, giving ABC its largest Wednesday night audience (excluding sports) since 9/21/05 according to reports on tvbythenumbers.com.

Shows on other channels included FOX’s So You Think You Can Dance (5.55 million viewers) and Glee (7.35 million) plus CBS’s New Adventures Of Old Christine (7.57 million) and NBC’s Law & Order (8.81 million).

This information below has been released from ABC:

[ABC Press Release] With the Network’s broadcast of “The 43rd Annual CMA Awards,” ABC overshadowed Wednesday’s prime, beating out second-place CBS on the evening by 5.7 million viewers (17.2 million vs. 11.5 million) and by 66% in Adults 18-49 (5.3/14 vs. 3.2/8).  ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49.  In fact it was a clean sweep on the night, as the Network also took top honors on the evening across all key Adults, Men and  Women demographics (18-34/18-49/25-54) and Teens 12-17, as well as registering as the top-rated broadcaster with Kids 2-11.

ABC attracted its biggest Wednesday audience with non-sports programming in well over 4 years and its highest Adult 18-49 number in 2 years – since 9/21/05 and 11/07/07, respectively.

Year to year, the CMA Awards gained 1.3 million viewers and grew 6% in Adults 18-49 (2008 = 15.9 million and 5.0/13 on 11/12/08).  It was the most-watched CMA Awards telecast in 4 years, while the annual awards show marked its highest Adult 18-34 number in 5 years (4.2/12) and top Women 18-34 number in 6 years (5.8/16) – since 2005, 2004 and 2003, respectively.

An estimated 35.8 million viewers watched at least some portion of “The 43rd Annual CMA Awards” during its 3-hour telecast – unique Viewers 2+ that watched 6 minutes or more of the program.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 11/11/09

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https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 admin https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png admin2009-11-12 12:46:212009-11-12 12:46:21CMA Delivers Most Watched Show Since 2005
0 replies
  1. Dana
    Dana says:
    November 12, 2009 at 5:31 pm

    Who was on the show for the first time since 2005, Tim Mcgraw. Such a joy to see him on the show where he belongs. Next year with his outstanding album and his big tour planned he better BE ONE of the nominees.

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Trackbacks & Pingbacks

  1. 2009 CMA Awards Ratings Surpass 2008, But Not 1978; R.I.P. Country Music (1927-2009); Revisit 1981 With Haggard | Blog In A Box says:
    November 14, 2009 at 2:08 am

    […] 43rd Annual CMA Awards was the most watched show in four years, logging an average of 16.85 million viewers, a number that is distorted by consumers who record […]

    Log in to Reply
  2. 2009 CMA Awards Ratings Surpass 2008, But Not 1978; R.I.P. Country Music (1927-2009); Revisit 1981 With Haggard | The 9513 says:
    November 13, 2009 at 10:28 am

    […] 43rd Annual CMA Awards was the most watched show in four years, logging an average of 16.85 million viewers, a number that is distorted by consumers who record […]

    Log in to Reply

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