NYT Profiles Country Youth Movement

Whitney Duncan

Whitney Duncan

New York Times writer Jon Caramanica puts the crosshairs to Nashville’s country music youth movement in an article titled, Country’s New Face: It’s Young and Blond.

Ms. Swift, 19, who has sold more than seven million records in the last four years, has proved to be seismic in Nashville. And thanks to the pop crossover success of Ms. Swift and Carrie Underwood, 26, who has sold 10 million albums, notions of where a country star might fit in are being rewritten almost daily.

Ms. Swift was among the first country artists to aggressively use online media to promote herself. “That helped apply a lot of pressure to radio, or helped them notice her, depending how you look at it,” Mr. Ross said. But country music still lags behind other genres in its use of the Internet. Music Row recently began publishing a chart tracking Twitter followers of country acts. Apart from Ms. Swift, Ms. Cyrus and her father, Billy Ray, no country artist has more than 100,000 followers, a threshold crossed by several major and minor stars in other genres: Justin Timberlake, Moby, Matisyahu, Jim Jones, even Jon Secada.

Read the full story [New York Times; Country’s New Face: It’s Young and Blonde]

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About the Author

David M. Ross has been covering Nashville's music industry for over 25 years. [email protected]

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