• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Edison Research Country Study Now Online

April 7, 2009/by LB Cantrell

edison-logo-hCountry Radio Broadcasters, Inc.® and Edison Research have posted the full results of their National Country Radio P1 Study online in the form of a video slideshow, complete with audio commentary. The presentation, which was originally given this year at CRS-40 in Nashville, may be viewed at either www.CRB.org or www.EdisonResearch.com. According to Tom Webster, Vice President of Strategy and Marketing for Edison Research, the study revealed particularly noteworthy trends regarding repetition in country radio playlists, how listeners are finding new music, syndicated versus local programming and the importance of social networks. This is the fourth year the National Country Radio P1 Study was conducted and presented at Country Radio Seminar®. The CRB/Edison Research survey is the largest ongoing Country Radio P1 study of its kind. Webster pointed to four actionable items, summarized below, that stations should consider as a means to help increase their listenership.

1) Leave Deeper Footprints. Marketing initiatives and promotions should be run through an additional “filter” to ensure that listeners are benefiting as much as possible from their local stations. Of those surveyed, 84 percent agreed that country music “makes a positive contribution to American life.”

2) Expand Your Presence on Social Networks. Nearly two out of three respondents indicated having a profile on at least one social networking website.  Webster encouraged stations to advocate a policy of hiring employees with “digital literacy.”

3) Take Repetition Seriously. Results of the study showed that 51 percent of those sampled agree that stations play certain songs to the point that it “becomes annoying.”  “Stations have to do more than just talk about variety, they have to find ways to build a deeper bench,” Webster warned.

4) Think Visual. Music video channels and network television appearances were the second and third most popular means of discovering new music, according to those surveyed. “Incorporate video elements of the artists wherever possible,” Webster said.

  • Author
  • Recent Posts
LB Cantrell
LB Cantrell
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication's six annual print issues and online news. LB is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
Latest posts by LB Cantrell (see all)
  • First-Ever ‘People’s Choice Country Awards’ Airs Live From Nashville [Recap] - September 29, 2023
  • Dylan Scott Earns MusicRow No. 1 With ‘Can’t Have Mine’ - September 29, 2023
  • 2023 People’s Choice Country Awards Winners – Complete List - September 29, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 LB Cantrell https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png LB Cantrell2009-04-07 14:00:312009-04-07 14:00:31Edison Research Country Study Now Online
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • New IRS Rule Affects Concert Ticket Resellers September 29, 2023
  • Neil Medley Shares His Stories On Debut Project, ‘South End Kid’ September 29, 2023
  • Worldwide Stages Announces Investment Opportunity In Its Production Campus September 29, 2023
  • In Pictures: Coastal Country Jam Closes Summer With Star-Studded Lineup September 29, 2023
  • First-Ever ‘People’s Choice Country Awards’ Airs Live From Nashville [Recap] September 29, 2023
  • Fifth Annual Charlie Daniels Patriot Awards Raises $400K For U.S. Military Vets September 29, 2023
  • Morgan Wallen Adds Multiple Nights In Several Markets For 2024 Tour September 29, 2023
  • Brittney Spencer Slates Debut Album ‘My Stupid Life’ For January September 29, 2023
  • Dylan Scott Earns MusicRow No. 1 With ‘Can’t Have Mine’ September 29, 2023
  • Billy Strings, Molly Tuttle Among Winners At 34th Annual IBMA Bluegrass Music Awards September 29, 2023
  • 2023 People’s Choice Country Awards Winners – Complete List September 29, 2023
  • DISClaimer Single Reviews: The Late Jimmy Buffett ‘Encourages Optimism & Hope’ September 28, 2023
  • Industry Ink: Wasserman Music, Merle Travis, Equal Access, More September 28, 2023
  • Shania Twain’s Multi-Platinum ‘Greatest Hits’ Makes Vinyl Debut In November September 28, 2023
  • IBMA Honors 2023 Industry Awards Recipients September 28, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top