Digital Summit Shares Masnick Keynote

masnickmikeOne of the highlights from the recent 2009 Leadership Music Digital Summit was the keynote address from Michael Masnick titled, “How Trent Reznor and NIN Represent The Future of the Music Industry and How Others Are Making It Work As Well.” Masnick is well know for his work with Floor64 and frequent posting to award-winning technology blog Techdirt.

The keynote is captured on video so it can be viewed with sound and an ability to view the slide show as well. Masnick begins by outlining some of Reznor’s genius via a simple equation:

CWF + RTB = $$$$$

(connect with fans plus a reason to buy= DOLLARS)

This is a fascinating look at unorthodox ways to win using new models…


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David M. Ross has been covering Nashville's music industry for over 25 years.

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