Robbins Nashville Drops In-House Promo Dept.; Moves To Outsource

Robbins Nashville’s decision  to outsource its promotion department resulted in the departure today (3/11) of promo executives VP Tony Benken (tunegoon@comcast.net) and Dir. National Promotion Joe Redmond (joeredmond@juno.com).

Observers may interpret this move to mean that the label’s life line is shrinking, but Music Row has learned it is more likely an economic-driven leap toward a more cost effective business strategy. It remains unofficial, but Robbins is expected to announce shortly it has signed artist, Ward Davis and will release a single on the artist early next month. Also of interest is the fact that Robbins President Cory Robbins was in Nashville during CRS meeting with at least four promo companies that outsource services.