• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

P1 Study Shows Popularity of Social Networks

March 6, 2009/by LB Cantrell

This year’s Country Radio Broadcasters, Inc.® and Edison Research’s National Country P1 Study 2009 polled more than 13,000 listeners online via email invitation to explore what listeners expect to see and hear on their favorite stations’ web sites, how listeners feel about syndicated versus local programming and the importance of social networking sites among Country P1s. It is the largest ongoing national study of country music listeners and marks the fourth year the survey has been conducted and results presented at CRS. The results were announced today (3/6) at CRS-40 in downtown Nashville. According to Tom Webster, Vice President of Strategy and Marketing for Edison Research, “The majority of the country radio listeners we surveyed have profiles on one or more social networking sites. Status updates and other ‘presence apps’ are how listeners increasingly share their interests, videos and even new music that they like. Though country radio is still the most widely cited means of discovering new country music, radio stations must learn to embrace social networks and interact with their listeners wherever those conversations are happening.”

Of those surveyed, 62 percent reported having a profile on at least one social networking site. Facebook was the most popular site reported (42 percent). 27 percent of online audio listeners surveyed listened “at least a few times a week” to their favorite local country station on the Internet.

77 percent reported that they are listening more to country music on the radio than they did last year. 84 percent of those expressing an opinion agreed that Country music makes a positive contribution to American life, with 57 percent “strongly agreeing.”

19 percent were “very pessimistic” about the economy, while eight percent reported they were “very optimistic.” 18 percent said the economic situation changed for the worse, with 20 percent reporting that someone in their household lost a job in the last year. 77 percent of the sample reported cutting back on discretionary expenses.

  • Author
  • Recent Posts
LB Cantrell
LB Cantrell
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication's six annual print issues and online news. LB is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
LB Cantrell
Latest posts by LB Cantrell (see all)
  • Joey Harris Promoted To VP Of Publishing At 50 Egg Music - September 26, 2023
  • Big Machine Music Promotes Michelle Attardi To Sr. Dir., Publishing - September 26, 2023
  • My Music Row Story: NSAI’s Bart Herbison - September 26, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 LB Cantrell https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png LB Cantrell2009-03-06 15:48:232009-03-06 15:48:23P1 Study Shows Popularity of Social Networks
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • CMA Makes Expansive Changes To The CMA Touring Awards Honors September 26, 2023
  • Chris Stapleton Confirms 2024 U.K. & Ireland Arena Tour September 26, 2023
  • Make Wake Artists & WME Sign The Castellows September 26, 2023
  • Weekly Register: Zach Bryan Continues To Top The Country Charts September 26, 2023
  • Dean Dillon Honored With Tennessee Music Pathways Marker September 26, 2023
  • Joey Harris Promoted To VP Of Publishing At 50 Egg Music September 26, 2023
  • Big Machine Music Promotes Michelle Attardi To Sr. Dir., Publishing September 26, 2023
  • Craig Morgan Enlists Luke Combs, Jelly Roll, Lainey Wilson, More For New EP September 26, 2023
  • FlyteVu Appoints First General Manager & Expands Leadership Team September 26, 2023
  • ONErpm & Huff Co. Unite For New Joint Venture September 26, 2023
  • Morgan Wallen Adds 10 Stadium Shows To Extended ‘One Night At A Time Tour’ September 26, 2023
  • My Music Row Story: NSAI’s Bart Herbison September 26, 2023
  • Cody Johnson To Kick Off The New Year With ‘The Leather Tour’ September 25, 2023
  • Industry Ink: Hank Williams, WMN: On Deck, Ian Munsick, More September 25, 2023
  • Chris Stapleton Enters Top 10 On MusicRow Top Songwriter Chart September 25, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top