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Weekly Chart Report (2/19/16)

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Click here or above to access MusicRow‘s weekly CountryBreakout Report.

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‘MusicRow’ Opens Submissions For 2016 InCharge

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MusicRow is now considering candidates for its annual InCharge issue, the published directory of Nashville’s music industry decision makers.

Applications will be accepted through Mon., February 29.

CLICK HERE TO SUBMIT APPLICATIONS FOR INCHARGE.

Since 1987, MusicRow has curated the definitive list of Nashville’s music industry professionals—the top executives responsible for the successful careers of today’s biggest artists.

Now in its 29th year, the InCharge publication serves the April/May issue of MusicRow magazine and is slated for a late April release.

For advertising opportunities, please contact sales@musicrow.com.

DISClaimer: Chuck Wicks, Maren Morris Offer Exceptional New Singles

Chuck Wicks

Chuck Wicks

We have an even blend of familiar names and newcomers this week, and that’s just how I like it.

Among the “name” attractions are Eric Church, Loretta Lynn, The Randy Rogers Band and Trick Pony. The tenor singing of hit maker Chuck Wicks has never sounded more pure and clear. His “Always” is the Disc of the Day.

The newcomers include our DisCovery Award winner, naturally. That would be Maren Morris. I’m all ears. Send more.

POOR J BROWN/Southern Fried
Writer: Leon Waddy; Producer: Omar Vallejo and Poor J Brown; Publisher: none listed; PJB (track)
– Pleasant enough. They play and sing well. But, as before, the weakness is in the songwriting.

A THOUSAND HORSES/Southernality
Writers: Michael Hobby/Corey Crowder/Neil Mason; Producer: Dave Cobb; Publishers: Warner Tamerlane/Carolina June/Greashakin/Universal/Crowder Taylor/Nettwerk One B/Revelry/Nevada House, BMI, Republic Nashville
– Shouting and rocking and loud and in your face. Subtlety is in short supply.

THE RIFTERS/A Hundred Miles
Writers: D.L. Richmond/D.E. Clemmer/A. Biggs; Producers: The Rifters and Don Richmond; Publishers: none listed, BMI; Howlin’ Dog (track)
– Folky, with a gentle ‘60s vibe. Very acoustic, with lovely band harmonies. Welcome to the party.

ERIC CHURCH/Record Year
Writers: Eric Church/Jeff Hyde; Producer: Jay Joyce; Publishers: Sony/ATV Tree Publishing/Longer and Louder Music; Sony/ATV Tree Publishing/Little Louder Songs/Mammaw’s Friend Okra Music (BMI); EMI (track)
– Extremely well written. I love the way he incorporates song titles and stars’ names as he runs down his lonely playlist since she’s left him. Solid.

Maren Morris

Maren Morris

MAREN MORRIS/My Church
Writers: Maren Morris/busbee; Producer: Maren Morris/busbee; Publishers: Big Yellow Dog, BMG; Columbia (ERG)
– Earthy and refreshingly rootsy. She sings with raw honesty, and the production is spare and clever. Love the down-home gospel vibe.

LORETTA LYNN/Everybody Wants To Go To Heaven
Writers: Loretta Lynn; Producer: Patsy Russell/John Carter Cash; Publishers: Surefire Music Group (BMI); Legacy (track)
– This rouser first appeared on Loretta’s 1965 LP Hymns. It still sounds feisty and lively. And her singing remains a force of nature.

CHUCK WICKS/Always
Writers: Chuck Wicks/Emily Shackleton; Producer: Chuck Wicks/Andy Dodd; Publishers: none listed; Blaster (track)
– Chuck Wicks created one of the enduring wedding anthems with 2007’s “Stealing Cinderella.” His new Turning Point collection contains a second. This gorgeous waltz is sung with heart-in-throat intensity and is guaranteed to melt hearts.

TRICK PONY/Everybody Wanna Be Us
Writers: Victoria Banks/Kyle Sackley/Blake Bollinger; Producer: James Stroud; Publishers: Little Extra/Spark Ark/Petrelli Tunes, BMI/ASCAP; Permian (track)
– Keith takes a turn as lead vocalist with Heidi offering a mirror harmony vocal. The track simmers with energy and the song trips along splendidly. A winner.

TUCKER BEATHARD/Rock On
Writers: Tlucker Beathard/Casey Beathard/Marla Cannon; Producer: Angelo Petraglia; Publishers: Big Music Machine/Fayde 49/Sony-ATV Acuff-Rose/Six Ring Circus/Scrambler/My My My/Carnival, BMI/ASCAP; Big Machine
– The shuddering wah-wah guitar effect is cool, as is the processed vocal sound. The song is well constructed, with nice wordplay in the hook. A promising debut.

RANDY ROGERS BAND/Neon Blues
Writers: Derek George/Geoffrey Hill/Randy Rogers; Producer: Buddy Cannon; Publishers:WB Music Corp./Funky Friar Music (ASCAP)/ Bull Noon Muisc (BMI)/Warner-Tamerlane Publishing Corp./Trouble Songs (BMI); Tommy
– She comes into the bar every night looking heartbroken. And she’s not looking for companionship, buddy. As usual, Randy sings with regular-guy conviction. The straightforward, mid-tempo track doesn’t throw you any curve balls, but maybe it should, to perk up your ears a little.

Grammy Photos: Arrivals, Backstage, Performances

The 58th Annual Grammy Awards were held last night (Feb. 15) at the STAPLES Center in Los Angeles. Browse a collection of photos below of Nashville stars arriving, performing and mingling backstage.

Read about early, pre-tel winners here. Read a wrap-up of the broadcast here.

Best Country Duo/Group Performance winners Little Big Town backstage. Photo: Mike Windel/WireImage.com

Best Country Duo/Group Performance winners Little Big Town backstage. Photo: Mike Windel/WireImage.com

Luke Bryan backstage. Photo: twitter.com/lukebryanonline

Luke Bryan backstage. Photo: twitter.com/lukebryanonline

Best Country Solo Performance GRAMMY winner Chris Stapleton backstage. Photo: Mike Windle/WireImage.com

Best Country Solo Performance Grammy winner Chris Stapleton backstage. Photo: Mike Windle/WireImage.com

Carrie Underwood and Sam Hunt backstage. Photo: Mike Windle/WireImage.com

Carrie Underwood and Sam Hunt backstage. Photo: Mike Windle/WireImage.com

Cam backstage. Photo: Christopher Polk/Getty Images

Cam shows off her ruffly yellow dress backstage at the 58th annual Grammy awards. Photo: Christopher Polk/Getty Images

Pictured (L-R): Hillary Lindsey, Lori McKenna, Liz Rose. Photo: Becky Fluke/instagram

Pictured (L-R): Hillary Lindsey, Lori McKenna, Liz Rose celebrate the Grammy-winning song “Girl Crush” backstage. Photo: Becky Fluke/instagram

Pictured (L-R): Meghan Trainor, Demi Lovato, Lionel Richie, Luke Bryan, Tyrese, and Shayla Somer Gibson. Photo: Mark Davis/WireImage.com

Pictured (L-R): Meghan Trainor, Demi Lovato, Lionel Richie, Luke Bryan, Tyrese Gibson, and Shayla Somer Gibson. Photo: Mark Davis/WireImage.com

Taylor Swift performs. Photo: Kevin Winter/WireImage.com

Taylor Swift opens the 58th annual Grammy Awards show with “Out Of The Woods.” Photo: Kevin Winter/WireImage.com

Ashley Monroe and Lee Ann Womack. Photo: instagram.com/leeannwomack, ashleymonroe

Ashley Monroe and Lee Ann Womack. Photo: instagram.com/leeannwomack, ashleymonroe

Sam Hunt and Carrie Underwood perform. Photo: Kevin Winter/WireImage.com

Sam Hunt and Carrie Underwood perform a mashup of “Take Your Time” and “Heartbeat.” Photo: Kevin Winter/WireImage.com

Meghan Trainor arrives. Photo: Larry Busacca/Getty Images

Meghan Trainor arrives. She won the Best New Artist trophy later in the evening Photo: Larry Busacca/Getty Images

Taylor Swift arrives. Photo: John Shearer/WireImage.com

Taylor Swift arrives. Photo: John Shearer/WireImage.com

Bonnie Raitt arrives. Photo: Lester Cohen/WireImage.com

Bonnie Raitt arrives. Photo: Lester Cohen/WireImage.com

Carrie Underwood arrives. Photo:John Staples/WireImage/Instagram

Carrie Underwood on the Grammy red carpet. Photo:John Staples/WireImage/Instagram

Sam Hunt and Kacey Musgraves arrive. Photo: instagram.com/thegrammys

Kacey Musgraves and Sam Hunt on the red carpet. Photo: instagram.com/thegrammys

Tickets Available Today! MusicRow’s 5th Annual Rising Women on the Row

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MusicRow is set to honor five deserving businesswomen (below) who have become substantial contributors and visionary leaders during its annual Rising Women on the Row breakfast. The fifth annual event will be held Friday, April 8, at the Omni Hotel Nashville with tickets (below) with featured speaker Ali Harnell (AEG Live). A special performance will also be given by Capitol Records Nashville rising star Mickey Guyton.

Honorees for 2016 are Abbey Adams (Sony/ATV Music Publishing), Amanda Cates (Maverick Nashville), Cris Lacy (Warner Music Nashville), Leslie Roberts (BMI), and Risha Rodgers (WME). Nominations are now closed.

READ MORE ABOUT THE 2016 RISING WOMEN

READ MORE ABOUT FEATURED SPEAKER FOR THE 2016 PROGRAM

READ MORE ABOUT SPECIAL PERFORMER MICKEY GUYTON

Tickets for the 2016 event are sold out. With any Rising Women on the Row inquiries, please contact Eric at eparker@musicrow.com.

Grammy Winners: Little Big Town, Chris Stapleton, Taylor Swift, Jason Isbell, Meghan Trainor

Little Big Town. Photo: Grammy.com

Little Big Town. Photo: Grammy.com

Little Big Town, Chris Stapleton, Taylor Swift and Jason Isbell were among the winners announced at the Grammy Awards pre-telecast on Monday (Feb. 15) in Los Angeles.

And a few hours later, during the televised portion, Little Big Town took to the stage, Stapleton and Swift returned to the podium, and Meghan Trainor tearfully accepted the trophy for Best New Artist.

Little Big Town’s “Girl Crush” picked up Best Country Duo/Group Performance. Its trio of writers (Liz Rose, Hillary Lindsey, Lori McKenna) earned Best Country Song. Stapleton’s Traveller won Best Country Solo Performance. Later in the night, Traveller picked up the Grammy for Best Country Album.

Chris Stapleton. Photo: Grammy.com

Chris Stapleton. Photo: Grammy.com

From the podium at the pre-telecast, Stapleton said, “I’ve never had one of these and that’s amazing. I’ve been sitting out in this audience a couple of different times. Third time’s a charm I guess.” He also thanked his wife Morgane, producer Dave Cobb, and the band and crew on his record. 

Little Big Town’s Karen Fairchild said, “Thank you the beautiful writers for this gorgeous song. Thank you for bringing us to this big ole party. Jay Joyce for killing this record in the studio, you just made the most beautiful music.”

“This is the best thing ever,” said Phillip Sweet. The band also performed “Girl Crush” on the show. Although it was nominated for overall Song of the Year, that honor went to Ed Sheeran and Amy Wadge for “Thinking Out Loud.”

The first Grammy award of the day went to Taylor Swift for 1989. The Big Machine Records artist’s project earned Best Pop Vocal Album during the Grammy Awards’ pre-telecast Premiere Ceremony. Swift was not in attendance. Jack Antonoff, one of the producers of 1989, accepted on behalf of Swift — and then called Swift while on stage.

That’s not the only time Swift’s name was called as part of the winner’s list. She thanked fans for the last 10 years when 1989 claimed the all-genre Album of the Year trophy near the end of the night. In addition, the video clip for “Bad Blood” (ft. Kendrick Lamar) was honored with the Grammy for Best Music Video. The clip was directed by Joseph Kahn and produced by Ron Mohrhoff.

The majority of this year’s 83 awards categories were handed out during the Grammy premiere ceremony, which aired live on grammy.com.

Jason Isbell earned two Grammy honors, for Best American Roots Song (“24 Frames”) and Best Americana Album for Something More Than Free. “Thanks to my rock and roll band when I played on this song,” Isbell said during his Best American Roots Song acceptance speech.

“Thanks to Dave Cobb for producing the album and song, and for doing a fantastic job. Thanks to everyone from Muscle Shoals, Alabama, for teaching me how to make music in the first place.”

Also winning an early Grammy nod was Nashvillian Jack White, along with Susan Archie and Dean Blackwood, in the category of Best Boxed or Special Limited Edition Package, for The Rise and Fall of Paramount Records, Volume Two (1928-32).

Best Compilation Soundtrack For Visual Media went to Glen Campbell: I’ll Be Me. The soundtrack’s producer and Big Machine Label Group VP A&R, Julian Raymond, stated, “God Bless Glen Campbell. Thank you to the best music company in the world – Scott Borchetta and the Big Machine Label Group – for releasing and supporting the soundtrack. And to James Keach for making a masterpiece of a film. Love to my wife Dorrie and our son Max and daughter Ava. And finally to the GRAMMYs for supporting Glen, his work and legacy for all these decades.”

Other selected winners during the Premiere Ceremony include:

Best Reggae Album: Morgan Heritage, Strictly Roots

Best Bluegrass Album: The SteelDrivers, Muscle Shoals Recordings

Best Folk Album: Bela Fleck and Abigail Washburn, Bela Fleck and Abigail Washburn

Best Contemporary Christian Music Performance/Song: “Holy Spirit,” Francesca Battistelli 

Best Contemporary Christian Music Album: This Is Not A Test, TobyMac

Best Roots Gospel Album: Still Rockin’ My Soul, The Fairfield Four

The Recording Academy’s top honors will be announced during the 58th annual Grammy Awards, which begins tonight (Monday, Feb. 15) at 7 p.m. CT.

Weekly Register: Grammy Nominees Lead Country Albums Chart

Chris Stapleton Traveller

Chris Stapleton, Charles Kelley and Sam Hunt are in charge of the country album sales chart this week—and all three projects are nominated for Grammys on Monday (Feb. 15).

Stapleton’s Traveller moved 32K units, rising to overall sales of 862.5K. It’s up for Album of the Year and Best Country Album, while the title track is competing for Best Country Solo Performance and Best Country Song. Dave Cobb, who produced the set, is also up for Producer of the Year. Traveler is at No. 11 on the overall chart.

thedrivercharleskelleyKelley, best-known for his work with Lady Antebellum, makes a strong entrance at No. 2, selling 14K of his first-ever solo album, The Driver. The title track to that album received a Grammy nomination for Best Country Duo/Group Performance, a distinction he shares with Dierks Bentley and Eric Paslay. It enters at No. 35 on the overall chart.

Hunt keeps his game on with Montevallo at No. 3, with 11K units. Hunt is up for Best New Artist, while Montevallo is among the Best Country Album nominees.

Chart debuts include The Infamous StringdustersLadies & Gentlemen at. No. 44, Joey+Rory’s Hymns Project (ahead of its official release date of Feb. 12) at No. 54, a self-titled released from Dori Freeman at No. 62, and Moccasin Creek’s Hillbilly Rock Star at No. 67.

Thomas Rhett

Thomas Rhett

On the country tracks chart, Thomas Rhett holds onto No. 1 with “Die a Happy Man,” with 42.5K singles sold, and 1.1 million overall. Chase Rice arrives at No. 2 with “Whisper,” selling 32.5K in its debut week. Rounding out the Top 5 are Maren Morris’ “My Church” (30K), Cole Swindell’s “You Should Be Here” (27.5K) and Hunt’s “Break Up in a Small Town” (25K). Dan + Shay’s “From the Ground Up” enters at No. 7 (21K).

Meanwhile, Flo Rida debuts at No. 1 on the overall tracks chart this week with “My House” with 127.5K units. Future’s EVOL tops the overall albums chart with 134K. Wiz Khalifa debuts at No. 6 with Khalifa (64K). Now 57 debuts at No. 7 (63K), and Elton John‘s Wonderful Crazy Night debuts at No. 8 (58K). Lucinda Williams debuts at No. 36 with her latest, Ghosts of Highway 20 (16K).

Weekly Chart Report (2/12/16)

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Click here or above to access MusicRow‘s weekly CountryBreakout Report.

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At CRS, Tim McGraw Discusses Acting, Twitter, and “The Most Important Night In My Career”

Tim McGraw with BMLG CEO and founder Scott Borchetta during CRS.

Tim McGraw with BMLG CEO and founder Scott Borchetta during CRS. Photo: AristoPR

In 1994, Tim McGraw was an enthusiastic newcomer with a slot on Country Radio Seminar’s coveted New Faces of Country Music show, on the strength of the Top 10 single, “Indian Outlaw.” Eager to win over country radio, McGraw performed the novelty song, then introduced to radio the heart-tugging ballad, “Don’t Take The Girl.”

“I knew I wanted ‘Don’t Take The Girl’ to be the second single, but it took me a while to get my head around doing ‘Indian Outlaw’ and ‘Don’t Take The Girl’ back to back. I almost didn’t do it, and at the last minute I decided to do it. It was just electric for me,” recalled McGraw.

Other artists on the bill that year at the New Faces of Country Music Show included Doug Supernaw, Clay Walker, Joy Lynn White, Lari White, Brother Phelps, Toby Keith, Gibson Miller Band, McGraw, and fellow newcomer Faith Hill.

“I think that night was probably the most important night in my career,” said McGraw. “That night set everything off for me.”

Now, more than 20 years later, the country superstar spoke about his enduring country career to the radio industry on Wednesday (Feb. 9), during an event at this year’s Country Radio Seminar. The interview was moderated by CW Scripps Co.’s Beverlee Branningan and All Access’s R.J. Curtis.

McGraw told the audience that trying to best his previous efforts each time he enters the studio, and crafting solid music are secrets to long-term success: “I feel a responsibility to make music that I’m proud of. You can’t think about what radio wants to hear and what your fans want to hear. If you start doing that, it might last for a little while, but sooner or later, that strategy isn’t going to work for you. If you don’t go in and try to please yourself as an artist and create stuff that you feel like you are beating yourself the last time you were in, if you don’t go in with that attitude, your strategy is flawed.”

The panel launched with a showing of the music video for McGraw’s current single, “Humble and Kind,” written by Lori McKenna, who penned “Girl Crush” for Little Big Town, “I Want Crazy” for Hunter Hayes, and “Fireflies” and “Stealing Kisses” for Faith Hill.

“Being a dad and having daughters—one just went off to college, and another goes off to college next year and my youngest daughter is starting high school—so you sort of look at the world at a different way than you would look at it without having kids, certainly kids who are going out on their own,” McGraw said of what drew him to the song. “So the song is a song that needed to be heard. I wasn’t sure if I was the one that was going to be able to say it, but luckily we found a way to make a record that spoke to the song.”

The video for the inspirational song features images from Oprah Winfrey’s Believe series. She endorsed the song via a tweet to her followers, which helped spur online views for “Humble and Kind” to more than 5 million views in less than 24 hours.

Tim McGraw Humble and KindMcGraw also briefly spoke about power of social media in a music career—and his reservations about using the online medium. “When it’s fun and interesting and I feel like I have something to say, then that’s the time to say something. For the most part, I don’t want to do it every day. I just don’t think it means as much if you do. I’m old school. I was telling [BMLG President and CEO] Scott Borchetta earlier, I’m an analog guy in a digital world. I don’t quite get it but I understand how important it is and that I need to do more of it. I’m told constantly…I don’t know that I’m ever going to be a social media animal.

“I can tell you I don’t have Twitter on my phone, because my wife won’t let me. There’s probably a good reason for that. When I have something to say, I send it to somebody and they do it.”

With success comes more opportunity, and McGraw has been wisely cautious about adding other creative outlets to his career.

“When you have some success people come at you asking you to do things. But after ‘Indian Outlaw,’ there were movie roles and TV roles and I didn’t want to do it. I had this notion in my head, that had I done something early on in my career, and just wasn’t very good at it, it could really hurt my career. So I wanted to make sure my music career was really pretty comfortable before taking a chance.”

Enter Ricky Schroder, who convinced McGraw to try acting in a small independent film, Black Cloud.

“I’m glad I did, because he taught me a lot. It was the first time I had ever been on a movie set and I got to do it away from the big studio glaring lights, and just learning in a small independent movie setting. I think had I not done that, I wouldn’t have been prepared for [the next role in] Friday Night Lights.”

McGraw may have felt more prepared for a movie role after Black Cloud, but convincing casting directors for Friday Night Lights to give him a shot at the role of alcoholic father Charles Billingsley was a greater challenge.

“They had already started casting when I read the script. I fell in love with the script. I called to try to get a reading for it. I tracked down [director] Pete Berg and he wasn’t going to let me read [for the part]. He didn’t know who I was, which turned out to be a good thing. So I flew down to Texas and went to his office and read and got the part. He called later and said I got the part. He said had he known who I was, he wouldn’t have given me the part,” McGraw said, laughing.

McGraw is still highly selective of movie roles, adding that he only has about two or three months every couple of years to dedicate to a movie project. “You are trying to make decisions. Sometimes you make good decisions and sometimes you make bad decisions. But you hope the scale at least tips in a good direction more times than not.”

Curtis praised McGraw’s commitment to fitness, while McGraw was quick to point out that the commitment has come only in recent years.

“I wouldn’t say I’ve always been in shape…have you seen Four Christmases?” replied McGraw.

For the singer, bettering his physical well-being became a catalyst for making changes in all areas of his life.

“I reached a point in my life…I drank too much for a while, my kids were getting older. You start thinking about mortality a little bit; you think about getting older, what’s your life going to be like? Career-wise, I thought I was at a point in my career where it was time to either give up and not try to be the best you can be, or to move forward and be the best that you can be. I felt a crossroads in my life on all fronts. I want to be healthier, I want to be around for my kids, I want to be a better husband, a better father, I want to take care of myself mentally and physically and I want to get the most out of my career.”

In 2011, McGraw was in a legal battle with Curb Records to get out of his previous recording contract. McGraw did not mention the legal battle specifically during his talk at the Country Radio Seminar, instead only hinting at what he called a career “roadblock” and “obstacle.” He said the challenging time became a catalyst for him to begin making changes.

“I wanted to control something, because I felt like it was getting out of control and all the things I had worked hard for, I couldn’t control. The first thing that I could grab and could control was my physical well being. That put me in a better mental state and a better competitive state and put me in a better position to really want to try and really work hard. It was like hitting the dominoes.

“I just feel responsible for making good music,” he said. “I don’t want to let myself down musically.”

Those changes poured into his professional and creative life as well. McGraw signed with Scott Borchetta’s Big Machine Label Group in 2012. Since then, he has hit another career stride with a string of hits, including “Highway Don’t Care” (featuring Taylor Swift and Keith Urban), as well as “Meanwhile Back at Mama’s.” “Diamond Rings and Old Barstools” is nominated for Best Country Song at the Grammy Awards on Monday, Feb. 15.

Exclusive: Carrie Underwood, Arista Promo Team Tell Their Story

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Country superstar Carrie Underwood, along with the Arista Nashville team, pulled out all the promotional stops last fall to launch her fifth studio album, Storyteller. That extra effort had a happy ending when Storyteller was certified gold by the RIAA in just six weeks.

MusicRow sat down with Underwood and members of the Arista Nashville promotion team—including VP, Promotion Lesly Simon, National Promotion Director Andy Elliott, and Regional Promotion Manager Lauren Thomas—to discuss the strategy behind the radio release of “Smoke Break,” as well as the role country radio has played in her career thus far.

For the full interview, pick up MusicRow’s CountryBreakout Awards issue, or receive your copy when you subscribe to MusicRow.

MR: How did you introduce Storyteller’s first single, “Smoke Break” to radio?

Simon: Especially on a first single, we are strategic and aware of every single thing that we do. It goes out to everybody at the exact same time. Nobody gets it beforehand because it is so in demand and she is so in demand on a first single. You have to make sure everything is perfectly fair across the board. On “Smoke Break,” especially, we had a week that we wanted to get out and play it for as many people as possible.

So we gave the whole team these iPod Shuffles—we actually pulled those out from the old days. We had that song only on the iPod Shuffle and we went to as many stations as we could get to. Some of us were in three or four cities in a day. We would go and spend 15-20 minutes with a station and play the song. The point was to get their commitment because we wanted to have a really, really big add day and it all paid off.

Elliott: It was really fun; it was like we were all on an undercover mission.

MR: With the setup for Storyteller, it feels like you approached it with extra intensity, from the marketing to the radio push. Talk about the setup, both from a promotional perspective and from the artist’s perspective.

Simon: Ann [Edelblute, Underwood’s manager] and Carrie had us come over to Ann’s office, and there were about six or seven of us. Carrie talked about the songs and played them for us and all of us in the room that day were like, “Wow, this is really something special.” That was about six weeks before we launched “Smoke Break.”

It’s a mix of creativity from every single department. Carrie was awesome and worked with us every step along the way, and Ann worked with us. Carrie has an incredibly rabid and active fan base and they were so hungry to have this music. What kicked it off was this surprise announcement. When she teased that the announcement was coming, we then had all the radio stations get on board and they teased that the announcement was coming. That was all done at 4 p.m. on a Thursday afternoon. Radio was on board. She made the announcement on-air and on Facebook at the same time. It was a great way to have appointment listening for their listeners. From there it kind of just took off.

Underwood: Each album has its own time in the music industry that it lives in. I do things a little bit differently. I wait just a little bit longer between albums, just because I want them to be the best they can possibly be and then go out on the road and live in one album space. And then I’ll take a minute, and remember what it’s like to be a real person, staying in one place, and being married and just kind of live a life for a second and then start writing again. So I feel like every album has been a little different.

Thomas: That speaks to you [Underwood] as an artist. The country fan base is based on faith and family and that’s exactly who you are. That’s why country radio has continued to be incredibly supportive.

Elliott: When a piece of music [like Storyteller] gets turned in that is at that level, everybody has to rise to that level to give it what it deserves. I think every department at Sony dug in and came up with super creative things. Obviously the results speak for themselves.

MR: Carrie, how would you describe your working relationship with the Arista promo team?

Underwood: I’ve known this one [Lesly] for a long time. I know everyone is part of the team and is going to do their job well. We have an openness to communicate and give our thoughts and opinions and feelings on things. We have a level of trust that has gotten stronger over the years.

MR: Your career is multi-faceted now, with hosting the CMA Awards and releasing a fitness apparel line. How important is country radio at this stage of your career?

Underwood: You can’t have all the other stuff without radio. They play an undeniable role. You can make all the albums you want to make and all the music you want, but if nobody hears it, does it matter? They play such a huge part in everything—my entire career, not just in music.

MR: Carrie’s career at radio has been consistent and steady, from “Jesus, Take The Wheel” to now. Why do you think you have maintained such a high level of interest at country radio from the very beginning?

Underwood: I always try to have something going on, even between albums. I’ve been lucky enough to be part of other people’s albums. It’s always nice to have some music and be lucky enough for people to still be interested 10 years later.

Simon: Since the very beginning, she takes each album and does a tour and there is a whole time frame that goes around that album, and she allows it to breathe. Then she goes and has a normal life and then creates a new project. Instead of churning out another album, there are phases and stages and steps you go through. You grow as an artist and grow as a person. We never had that place where we get a new album and think, ‘Oh God, that sounds just like the last one.’ It’s always fresh and new and we can’t wait to get it out there.