Country Radio Broadcasters, Inc.® and Edison Research have posted the full results of their National Country Radio P1 Study online in the form of a video slideshow, complete with audio commentary. The presentation, which was originally given this year at CRS-40 in Nashville, may be viewed at either www.CRB.org or www.EdisonResearch.com. According to Tom Webster, Vice President of Strategy and Marketing for Edison Research, the study revealed particularly noteworthy trends regarding repetition in country radio playlists, how listeners are finding new music, syndicated versus local programming and the importance of social networks. This is the fourth year the National Country Radio P1 Study was conducted and presented at Country Radio Seminar®. The CRB/Edison Research survey is the largest ongoing Country Radio P1 study of its kind. Webster pointed to four actionable items, summarized below, that stations should consider as a means to help increase their listenership.
1) Leave Deeper Footprints. Marketing initiatives and promotions should be run through an additional “filter” to ensure that listeners are benefiting as much as possible from their local stations. Of those surveyed, 84 percent agreed that country music “makes a positive contribution to American life.”
2) Expand Your Presence on Social Networks. Nearly two out of three respondents indicated having a profile on at least one social networking website. Webster encouraged stations to advocate a policy of hiring employees with “digital literacy.”
3) Take Repetition Seriously. Results of the study showed that 51 percent of those sampled agree that stations play certain songs to the point that it “becomes annoying.” “Stations have to do more than just talk about variety, they have to find ways to build a deeper bench,” Webster warned.
4) Think Visual. Music video channels and network television appearances were the second and third most popular means of discovering new music, according to those surveyed. “Incorporate video elements of the artists wherever possible,” Webster said.
Int’l Country Music Conference Coming To Belmont
/by LB CantrellHall Of Fame Salutes Brenda Lee
/by LB CantrellAs her Owen Bradley-produced pop hits began to dwindle in the late 1960s, Lee recorded Kris Kristofferson’s “Nobody Wins” in 1973, and her country career was off and running. She scored eight more Top 10 country hits, including “Big Four Poster Bed” in 1974 and “Broken Trust” in 1980. In 1997, Lee was inducted into the Country Music Hall of Fame, and in 2002, she was inducted into the Rock and Roll Hall of Fame, the only female ever to be inducted into both prestigious Halls of Fame. Also in 2002, Lee bowed her autobiography, Little Miss Dynamite: The Life and Times of Brenda Lee, co-written with MusicRow’s Robert K. Oermann and Lee’s daughter Julie Clay. In February 2009, she received the Grammy Lifetime Achievement Award for her creative contributions to the field of recording. Although she has scaled back her personal appearances and recordings in recent years to spend more time with her family, Lee continues to write and perform.
Digital Rodeo Sponsors Andy Griggs Celebrity Poker
/by LB CantrellEdison Research Country Study Now Online
/by LB Cantrell1) Leave Deeper Footprints. Marketing initiatives and promotions should be run through an additional “filter” to ensure that listeners are benefiting as much as possible from their local stations. Of those surveyed, 84 percent agreed that country music “makes a positive contribution to American life.”
2) Expand Your Presence on Social Networks. Nearly two out of three respondents indicated having a profile on at least one social networking website. Webster encouraged stations to advocate a policy of hiring employees with “digital literacy.”
3) Take Repetition Seriously. Results of the study showed that 51 percent of those sampled agree that stations play certain songs to the point that it “becomes annoying.” “Stations have to do more than just talk about variety, they have to find ways to build a deeper bench,” Webster warned.
4) Think Visual. Music video channels and network television appearances were the second and third most popular means of discovering new music, according to those surveyed. “Incorporate video elements of the artists wherever possible,” Webster said.
Nashville Film Festival Ready To Roll
/by LB CantrellGAC To Re-Air ACM Awards
/by LB CantrellIn addition to the May 31 premiere, the ACM Awards will also re-air June 1 and at various other times throughout the year. “GAC historically devotes many hours of time both on-air and online to shine a spotlight on ACM-nominated artists and their music,” said Sarah Trahern, Senior Vice President of Programming at GAC. “This programming creates excitement and anticipation for the ACM awards, and makes GAC’s encore presentation much more robust for our viewers and fans.”
Flatts, Aldean Set To Boost Country Sales
/by LB CantrellStars On Deck For City Of Hope
/by LB CantrellBamaJam Join Forces With Talladega
/by LB CantrellIndustry Vets Open Herrington/Fox Management
/by LB CantrellIndustry veterans Dan Herrington and Mitchell Fox have announced the formation of Herrington/Fox Management, a full-service, artist and project management company headquartered in Nashville. Herrington, who recently sold his Dualtone Records label to Cal Turner IV, brings more than 20 years of record company and music publishing management experience to the company. Fox got his start in artist management working with Peter Grant and Led Zeppelin at Swan Song Records in New York in the late ‘70s. He relocated to Nashville where he managed the Kentucky Headhunters through his own company, Mitchell Fox Management. Initial client roster for the management company is being established and will be announced soon. Herrington and Fox are also partners in The Last Company, an information and data management service provider to the music industry. Herrington can be reached at danherrington@bellsouth.net or at 615-975-9021. Fox can be reached at mitchell.fox@comcast.net or at 615-202-2177.