Entercom Communications Corp. closed its merger with CBS Radio on Friday morning (Nov. 17). Now with more than 244 stations in 47 radio markets (including stations in 23 of the top 25 markets), Entercom will reach more than 100 million people weekly.
The deal was first announced in February 2017.
“We are thrilled to officially close our transformational merger with CBS Radio and welcome their talented employees and iconic brands to Entercom,” said David Field, Entercom’s President and Chief Executive Officer. “We look forward to capitalizing on our unique positions in sports, news, music, podcasting, live events, digital and more to provide outstanding experiences for our listeners and compelling integrated marketing opportunities for our advertisers. We now have the scale and capabilities to drive meaningful growth and to compete more effectively with other media for a larger share of advertising dollars. We also look forward to helping to elevate the Radio industry, which remains massively undervalued by advertisers despite having emerged as America’s #1 Reach medium, delivering outstanding ROI to customers.”
Earlier this week, Entercom named its format captains including Mike Moore (Country), Steve Butler (News), Mark Chernoff (Sports), Jimmy Gonzalez (Spanish), Brian Kelly (Top 40), Michael Martin (Alternative), Diane Newman (Talk), Nikki Nite (Adult Contemporary), Dave Richards (Rock/Classic Rock), Reggie Rouse (Urban), Jim Ryan (Classic Hits) and Steve Salhany (Hot Adult Contemporary).
Entercom’s post-merger 244 stations follows iHeartRadio’s 850 stations and Cumulus’ 460 stations across the U.S.