CMA To Host Marketing Summit
The
Country Music Association will host its fourth annual Marketing Summit next week, designed to inform executives from national corportations about entering successful partnerships with country music and its artists. Brown-Forman, Chevy, Coca-Cola, Cotton Inc., Cracker Barrel, Dollar General, General Mills, Nissan, Shoney’s, Tasti D-Lite, TIAA CREF and Wrangler are among the big name companies on the docket.
The Summit will meet Tuesday and Wednesday, Nov. 10 -11 in Nashville with educational panels, speakers, and case studies, with topics ranging from star-building, to tour sponsorships, to connecting with the consumer. Executives will be introduced to the CMA Awards, CMA Music Festival, as well as other Country Music events and artists. In addition, there will be a presentation from ABC Television Network executives about their commitment to Country, including the CMA Awards and CMA Music Festival television specials.
Attendees will observe the taping of a television show at GAC, take a tour of a recording studio, experience the recording process with Jamie O’Neal, and witness intimate acoustic performances by rising artists. Julie Talbott, Executive VP of Premiere Radio Networks, will host a tour of the Premiere Radio remotes broadcasting nationally from Nashville and participants will get a behind-the-scenes VIP tour of the CMA Awards. The Summitt culminates with “The 43rd Annual CMA Awards” on Nov. 11.



Billy Currington will perform during the 83rd annual Macy’s Thanksgiving Day Parade. The event in New York City will be co-hosted by Today’s Matt Lauer, Meredith Vieira, and Al Roker, and will air on NBC from 9:00 a.m.-noon in all time zones. Other guests include Andrea Bocelli, Boys Like Girls, Jimmy Fallon, The Roots, Gloria Gaynor, Katherine McPhee, and Carly Simon.
Martina McBride made her second appearance on Oprah in two weeks yesterday (11/3). The first episode showed McBride’s performance at the State Fair of Texas and for yesterday’s installment she returned to her home state of Kansas for a show about celebrities’ first jobs. She used to serve ice cream and burgers at her hometown DQ, so Oprah’s crew took Martina back to revisit the Hutchinson, Kansas Dairy Queen which is still owned by the same couple who employed her after high school.
Tootsie Bess, Charlie Daniels, Dolly Parton, Kid Rock and Ernest Tubb will join the Music City Walk of Fame. This seventh class of inductees will be recognized with the unveiling of commemorative sidewalk markers on Sun., Nov. 8, beginning at 2 p.m. in the Hall of Fame Park in downtown Nashville. The induction ceremony, which is sponsored by Great American Country (GAC), is free and open to the public. 


