Carrie Underwood Play On Tour

(L-R): WCOL PD John Boy Crenshaw, Craig Morgan, Sony Music Nashville Chairman Joe Galante, Carrie Underwood, SMN VP Promotion Skip Bishop, 19 entertainment's Ann Edelblute, and SMN Sr. VP Sales & Operations Paul Barnabee. Photos: D. Ross

April 6; Columbus, Ohio—Schottenstein Center

Carrie Underwood’s latest tour, set to hit 54 cities across North America with support acts Sons of Sylvia and Craig Morgan, presents an artist who has grown into her superstar role, and arrives well-armed with a versatile “book” of material with which to showcase her ample vocal talents.

“This show has felt really comfortable since the first night,” said Underwood backstage. “Yes, there’s a few things we tweaked, but there’s so much going on up there including lots of special moments that we look forward to onstage.”

The set and costumes designed by Michael Cotten and Soyon An are a monument to the contrast between simplicity and infinite variation. A two-story, gazebo-like steel grid framework shapes the stage, also making extensive use of video screens to change the atmosphere from a gurgling country brook to an indoor botanical garden and more. Center stage, a rotating pedestal provides dramatic entrances and exits with each rise and descent. Ms. Underwood’s stylish fashion infatuation included more than 10 costume changes (with matching stilettos) throughout the show.

Carrie Underwood with Sony Music Nashville VP Sales Kerri Fox-Metoyer

Most notable was how the rich staging and costumes became almost invisible behind the singer’s pitch-perfect prowess. With power songs such as “Jesus Take The Wheel,” “American Girl,” “Cowboy Casanova,” “Undo It,” “Before He Cheats,” and more, it would be easy to overwhelm. This tour, however, proves that the young woman, thrust overnight into national prominence via the American Idol platform, has matured and learned to control her instrument like a skilled heart surgeon. During one intense vocal moment, displayed on a pedestal, on her knees Carrie seemingly beat her chest trying to force out maximum emotion. The crowd reacted like bees in a hive, emoting and buzzing in sync with the performance.

Special moments were abundant. Standouts included a Grand Ole Opry-themed video duet with Randy Travis, “I Told You So” which poured like rich wine. “Just a Dream” found Ms. Underwood riding an idyllic country swing suspended from a massive tree branch. For “Country Roads,” the diminutive blonde jumped in the back of a deep blue pickup truck which climbed above the crowd and drove deep toward the back of the room, giving all fans a front row view. And then there was the incredible antebellum “video” dress, backdrop for the moving ballad “Change.” The dress became a video screen, bathing the singer in an aura of warm lights and emotional tones that might also translate beautifully for an Award show performance.

Craig Morgan also contributed to the evening. A dramatic entrance from the back of the arena showcased his vocal and entertainer skills. Well received were hits such as “Redneck Yacht Club,” “International Harvester,” and “That’s What I Love About Sunday.” Morgan’s cover of Lionel Richie’s Commodores hit “Easy,” was a surprise standout. The likable military veteran moved into the crowd frequently getting strong applause for his efforts. Morgan appears to be on the verge of striking it rich, needing only a few more song nuggets to string together to create a headline show.

“Carrie’s now enjoying every aspect of her career,” said Sony Music Nashville Chairman Joe Galante. “She’s finally gotten to that place, personally and professionally, and it shows on stage.” The sold out Columbus crowd demanded an encore, and this writer heartily agreed.

CMA Names Warnke VP Strategic Partnerships

Sheri Warnke

The Country Music Association announced today (4/8) that industry veteran Sheri Warnke would be joining the professional staff of CMA as Vice President of Strategic Partnerships, effective immediately.

“Sheri has already done an outstanding job of building marketing relationships for the industry and corporate brand partners for CMA’s core events, CMA Music Festival and the CMA Awards,” said Steve Moore, Chairman of the CMA Board of Directors. “We are fortunate to have the full resource of her time and talent focused on CMA and our mission of advancing country music.”

Warnke had been the Nashville-based representative for MS&L, one of the world’s leading communications firms. MS&L was named CMA’s sales and marketing agency last fall and will continue to consult with CMA on future marketing endeavors as needed.

In her expanded role at CMA, Warnke will develop and market sponsorship and partner packages for the CMA Awards and CMA Music Festival. In addition, she will work with CMA and the industry to develop new equities and campaigns to offer added value and opportunities for brands and companies to partner with country music.

“It is an honor for me to join CMA and to represent country music’s passionate fan base to corporate America,” Warnke said. “We have made fantastic progress this year and I’m looking forward to ramping up our efforts moving forward.”

Before MS&L, Warnke was most recently at Playboy Enterprises as regional sales manager. Warnke is an industry expert, having served on the Board of Directors for CMA, Leadership Music, T.J. Martell Foundation, and Gilda’s Club, as well as maintaining memberships in organizations including CMA, NARAS, and the National Advertising Federation. Prior to her role at Playboy Enterprises, she spent more than 15 years in high-level consumer magazine publishing roles including four years as the VP/Group Publisher of Country Weekly and Country Music Magazine.

Jewel Sets Nationwide Tour

Valory Music Co. artist Jewel will embark on a cross-country tour this summer, presented by Country Financial. The Star Light Café Tour will find the three-time Grammy nominee performing acoustically in support of her sophomore country album, set to hit retailers June 8.

“I am so excited to hit the road as part of the Country Financial Road Trips and Guitar Picks concert series,” said Jewel. “It gives me a great opportunity to spend some time with the fans. I’ve spent the better part of my year writing and recording this new album. There is nothing more rewarding for me than getting the chance to perform some of my new songs along with the hits I’ve had over the course of my career. These shows really become a sneak peek into my songwriting and my life.”

Jewel’s first country album, Perfectly Clear, was released in June 2008 and debuted at No. 1 on the Billboard country charts. The new album, titled Sweet and Wild, maintains her country roots.

“There is no one better than Jewel at bringing the feel of an intimate living room setting to the theatre,” said Valory Music Co. President Scott Borchetta. “With nothing more than her acoustic guitar, witty storytelling and unmatched vocal ability, she brings you into the moment and keeps you there until the lights go up.”

For the 20-city Star Light Café Tour, Country Financial is teaming up with Jewel to provide her fans with unique concert and online offerings as part of its Road Trips and Guitar Picks concert series. Fans are invited to visit www.tripsandpicks.com to register for prizes, play games and get free downloads. Opening for Jewel on the tour, beginning on the June 11 date in Atlanta, will be singer-songwriter Radney Foster. Jewel’s June 21t, Boise, ID show at the Botanical Gardens will be a co-headlining show with Brandi Carlile. 

Tickets for the Star Light Café Tour will go on sale starting April 23 and will be available here.

Jewel Star Light Café Tour Dates
6/1        Fargo, ND                      Fargo Theatre; Presented by Country Financial
6/2        St. Paul, MN                 O’Shaughnessy; Presented by Country Financial
6/3        Milwaukee, WI            The Pabst Theater; Presented by Country Financial
6/4        Chicago, IL                   VIC Theatre; Presented by Country Financial
6/5        Florence, IN                  Belterra Resort & Casino
6/6        St. Louis, MO                Sheldon Concert Hall; Presented by Country Financial
6/11      Atlanta, GA                    Cobb Energy Ctr; Presented by Cotton States Insurance
6/12      Robinsonville, MS        Horseshoe Tunica
6/13      Huntsville, AL               Von Braun Ctr; Presented by Cotton States Insurance
6/15      Oklahoma City, OK       Rose State Perf. Arts Ctr.; Presented by Country Financial
6/16      Kansas City, KS             Midland Theater
6/17      Salina, KS                       Stiefel Theatre
6/18      Denver, CO                    Arvada Center; Presented by Country Financial
6/19      Colorado Spring, CO    Pikes Peak Center
6/21      Boise, ID                         Idaho Botanical Gardens
6/22      Missoula, MT                The Wilma Theater
6/24      Spokane, WA                Knitting Factory; Presented by Country Financial
6/25      Portland, OR                 Oregon Zoo; Presented by Country Financial
6/26      Jacksonville, OR           Britt Pavilion
6/27      Seattle, WA                   Woodland Park Zoo Amphitheater

Strickland Exits Golden Music

Brinson Strickland

Brinson Strickland, President and CEO of Golden Music Nashville, has exited the label. No other staff changes have been made. 

Strickland released this statement: “I’m proud of the amazing team we put together to promote both Williams Riley and Benton Blount, however I felt it was the right time for me to transition into another opportunity.”

Strickland began his career in Nashville as a member of Capitol Records Nashville group Pearl River. He also spent seven years working with multi-Platinum recording artist Bryan White as guitar player and vocalist, while also serving as Tour Manager and Tour Accountant.

In 2001, Strickland became a partner in JAG Management, where he worked with artists including Brad Paisley, Ashley Gearing, and Josh Turner. In 2003, he formed 262 Five, Ltd with Kyle Gustie.

Strickland can be reached via email at brinson@262five.com or by calling 615-969-0334.

Sparkart Spotlights Darius Rucker

Sparkart Group, Inc., an Oakland-based, full-service independent digital agency, is on board to develop, design, and manage the official website of Capitol Records Nashville artist, Darius Rucker. The new site is now live at www.dariusrucker.com. Rucker joins Sparkart’s roster of notable music clients including Jason Aldean, Brooks & Dunn, Janet Jackson, The Killers, and Carrie Underwood, among numerous others.

Rucker’s new site will allow the singer to better connect with his fans by offering pre-sale ticketing, exclusive videos, behind-the-scenes access, message boards, and more, enabled by Sparkart’s proprietary Clique Tools software. A powerful, creative-friendly platform, Clique Tools has been designed to support functionality, such as social networking features, e-commerce, and content management.

“We updated the site to showcase Darius’ awesome live show in the creative direction he wanted for his fans,” says Ryan Bitzer, Sparkart Nashville’s VP of Business Development. “We also added a free members-only area with pre-sale ticket opportunities, exclusive VIP packages, and exclusive content with more behind the scenes footage.”

“I’ve heard from a lot of our fans about the content they want to see on our website, and I want them to know that we’ve listened,” says Rucker. “I’m really excited to have a website I can be proud of and one that functions as a one-stop shop.”

Upcoming events and news will be readily available, including hot topics like Rucker’s ACM Award Nomination for Top Male Vocalist of the Year, the 16th Annual Hootie and the Blowfish Monday After the Masters celebrity pro-am golf tournament, set for April 12, 2010, and Rucker’s 1st Annual “Darius & Friends” concert on June 7 at Nashville’s Wildhorse Saloon to raise funds for St Jude’s.

Judds Invite Fans to “Name That Tour”

In preparation for their highly anticipated 2010 final tour, superstar duo The Judds are inviting fans to become part of Judds “herstory” by naming their upcoming tour with The Judds Name That Tour Contest.

“We have shared so many memorable moments with our fans over the last 26 years and we know that we would not be here without their love and support,” said the Judds in a statement. “They are our family of choice and this tour is truly a family affair. So, it just felt right to ask them to help us name the tour. After all, they are the reason we are embarking on this journey together one last time.”

The prize winner, to be judged by Wynonna and Naomi, will receive a prize package that includes a mention in the 2010 Commemorative Judds Tour Book, a personal “thank you” video message from The Judds and $500 in tour merchandise

Entries should be “authentic,” and will be judged on originality, creativity, and the ability to capture the scope of the event. To enter, visit www.wynonnna.com, complete the entry form and submit a single tour name for the tour. All Entries must be received by April 23 at 11:59 PM CT. Limit one entry per person. The winning entry will be announced in June.

Shania Twain Heads To TV


People magazine reports that country superstar Shania Twain is getting ready to star in her own television show. Why Not? With Shania Twain, an hour-long series, will premiere on OWN: The Oprah Winfrey Network.

“The show will follow [Twain] as she begins her climb back to the top, a personal journey filled with risk, revelations and unexpected adventures,” said a statement from the network.

This won’t be Twain’s first on-camera experience since her estrangement from husband/producer Robert “Mutt” Lange. In addition to her January appearance as an audition round guest judge on American Idol, the singer has been posting personal videos on her website in recent months, chronicling her travels and family life. 

An air date for Why Not? With Shania Twain has yet to be announced.

ACM Awards Adds Performers, Presenters

The Academy of Country Music has announced that Laura Bell Bundy, Billy Currington, John Fogerty, Jack Ingram featuring Dierks Bentley, Toby Keith with Dave Koz, Miranda Lambert, Rascal Flatts and Darius Rucker are scheduled to perform as part of the 45th Annual Academy of Country Music Awards, hosted by Reba McEntire.

In addition, Kristen Bell, Jamie Foxx, Julianne Hough, LL Cool J, Matthew McConaughey and LeAnn Rimes are scheduled as presenters. The ceremony will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Sunday, April 18th at 7:00 PM CT on the CBS Television Network.

The above artists join previously announced performers Jason Aldean, Brooks & Dunn, Kenny Chesney, Toby Keith, Lady Antebellum, Reba McEntire, Tim McGraw, Brad Paisley, Blake Shelton & Trace Adkins, Taylor Swift, Keith Urban and Carrie Underwood.

Trace Adkins Comics? There’s an App For That

Show Dog-Universal Artist Trace Adkins recently became a comic book action hero with the release of Luke McBain, an original, four-issue comic book mini-series, inspired by Adkins’ persona and Southern roots. Previously available only at comic book stores across North America, Luke McBain comics are now being offered as their own app through the ComicStore digital comics platform designed specifically for the new Apple iPad.

Since the launch of the premiere issue in November 2009, the adventures of Luke McBain have been a hot-selling item. The merging of country and comics has been well received, and now the series has the opportunity to reach a brand new audience via Apple’s iPad. The Luke McBain iTunes apps will expand to the iPhone and iPod Touch in the coming months, with advanced features that will deliver the finest and most elegant digital comics available.

The iPad editions of Luke McBain #1-4 are currently available for download from the iTunes App Store for $2.99 each.

Leadership Music Names Oertley Chief Staff Executive

Karen Oertley

The Board of Directors of Leadership Music has named music industry veteran Karen Oertley to the position of Chief Staff Executive for the educational, non-profit organization, effective April 26.

In her new role as Executive Director, Oertley will assume responsibility for directing the planning of the yearly class program, and fundraising, event committee supervision, community alliance and alumni communication efforts, among other duties.

“Karen brings a strong business background combined with an in-depth knowledge of both the music industry and Leadership Music,” said Pat Collins, President of the Leadership Music Board. “The degree of expertise that she brings to this position is impressive. I anticipate new growth and success for Leadership Music under Karen’s guidance.”

Previously, Oertley was Vice President of the Billboard Music Group, where she served as group publisher of Musician magazine and publisher and editor-in-chief of Amusement Business, the international newsweekly for the live entertainment industry. She also held oversight of VNU’s Nashville office, housing Billboard, Airplay Monitor and The Talent Touring (Boxscore) Database Division. She was later appointed publisher of Nielsen Business Media’s Hospitality Design magazine, based in New York. Most recently, Oertley has served numerous clients as a marketing and business development consultant and been an active community volunteer.

“I have always considered Leadership Music to be a gift, and I am honored to have this opportunity to lead the organization,” Oertley says. “With an alumni base of 800 industry leaders, Leadership Music is a vital and essential element in the continuing dialogue on the evolution of the music business. I look forward to working with the board, the staff, and our alumni to further the organization’s mission and objectives.”

Oertley is a Leadership Music alumna, class of 1995, and has been a member of the board of directors as well as the Alumni Committee, the Digital Summit Marketing committee and other program committees. She has also served on the boards of the Academy of Country Music (ACM), the International Entertainment Buyers Association (IEBA), and the Nashville Sports Council, where her participation continues through the Charities Committee. She has been an active member of other industry organizations including NARAS, CMA, IAFE, IAAM, and IAAPA.