Sparkart Spotlights Darius Rucker

Sparkart Group, Inc., an Oakland-based, full-service independent digital agency, is on board to develop, design, and manage the official website of Capitol Records Nashville artist, Darius Rucker. The new site is now live at www.dariusrucker.com. Rucker joins Sparkart’s roster of notable music clients including Jason Aldean, Brooks & Dunn, Janet Jackson, The Killers, and Carrie Underwood, among numerous others.

Rucker’s new site will allow the singer to better connect with his fans by offering pre-sale ticketing, exclusive videos, behind-the-scenes access, message boards, and more, enabled by Sparkart’s proprietary Clique Tools software. A powerful, creative-friendly platform, Clique Tools has been designed to support functionality, such as social networking features, e-commerce, and content management.

“We updated the site to showcase Darius’ awesome live show in the creative direction he wanted for his fans,” says Ryan Bitzer, Sparkart Nashville’s VP of Business Development. “We also added a free members-only area with pre-sale ticket opportunities, exclusive VIP packages, and exclusive content with more behind the scenes footage.”

“I’ve heard from a lot of our fans about the content they want to see on our website, and I want them to know that we’ve listened,” says Rucker. “I’m really excited to have a website I can be proud of and one that functions as a one-stop shop.”

Upcoming events and news will be readily available, including hot topics like Rucker’s ACM Award Nomination for Top Male Vocalist of the Year, the 16th Annual Hootie and the Blowfish Monday After the Masters celebrity pro-am golf tournament, set for April 12, 2010, and Rucker’s 1st Annual “Darius & Friends” concert on June 7 at Nashville’s Wildhorse Saloon to raise funds for St Jude’s.