Online Video Reports Best Practices

According to TubeMogul.com’s Jan. 2011 Report for Online Video Best Practices, fewer than 1% of all videos exceed one million views. The report says, “Even getting featured on YouTube’s homepage yields fewer views than it used to, despite the site’s meteoric growth (or perhaps because of it). Videos in the ‘Featured’ or ‘Spotlight’ spots on You-Tube’s homepage average 86,100 views per day that they are featured. That represents a 28.2% reduction compared to the same measure two years ago (June 2008), when videos featured averaged 119,864 views per day. The result is that paid media is now necessary to get videos watched, even in viral video campaigns.”
Video length is also crucial when measuring video completion rates. According to the report, medium length (1-1:30 minutes) is the best performing range regardless of production format and/or industry category.
Click away rates on pre-roll video advertisements range from 10-38.4% the report finds. Using a sample of 7.87 million video streams over a 48-hour period, with 10-30 second ads, the findings show that pre-rolls work best with premium content. Even with premium content, however, shorter pre-rolls work best in terms of keeping viewers from clicking away.
Social media continues to outrank all other sources, such as search with respect to growth in streams.  Twitter continues to outpace all other referring sources by almost 3 to 1.

the co-op Recruits Maurice Miner


Maurice Miner


Maurice Miner has joined the team at Nancy Russell’s management and entertainment company, the co-op, working with artists Alan Jackson and Loretta Lynn.
Miner was most recently Director of Syndicated and Satellite Radio for Sony Music Nashville, a position he inaugurated for the company six years ago. In this role, Miner worked with the careers of Jackson, Brad Paisley, Martina McBride, Carrie Underwood, Miranda Lambert and others. He recently co-produced DVD content for the deluxe edition of Kenny Chesney’s Hemingway’s Whiskey album.
Prior to working at Sony, Miner spent a decade with MJI Broadcasting and Premiere Radio, where his responsibilities included oversight of programming as part of the company’s exclusive partnership with the Country Music Association.
“The opportunity to work with the team at the co-op is absolutely perfect for me. I’ve known and respected Nancy since we first met years ago, and I’m thrilled to be part of her new venture,” says Miner. “It’s an honor to continue my association with Alan, and I can’t wait to see what we accomplish for other artists.”
“As the co-op grows as a company, having Maurice come on board allows us to be here for the artists’ needs in every way,” says Russell. “His creative talents go beyond his experience in radio and media. He’s an excellent addition to our management team.”
Miner can be contacted at the co-op at [email protected] or 615-320-0800.

Shania To Join Canadian Music Hall of Fame

Shania Twain will be inducted into the Canadian Music Hall of Fame this year. As part of the festivities she will be honored with a special musical tribute at the March 27 Juno Awards. The superstar from north of the border has earned 12 Junos during her career, and has album sales totaling more than 48 million.
Among the Hall’s other inductees are legendary figures like Joni Mitchell, Leonard Cohen, and Neil Young.
2011 is shaping up to be a big year for Twain, beginning with her New Year’s Day wedding to Frederic Thiebaud. Next up, her show Why Not? With Shania Twain debuts this spring on Oprah Winfrey’s OWN network.

Lambert Gets Grammy Slot, More News


Miranda on Grammys • JaneDear tonight • Opry stops by Wanda Jackson/Jack White and Toby Keith • Alan Jackson GE commercial • Lady A and Dr. P •  Steel Magnolia • Bleu Edmondson
>>Miranda Lambert is the first country artist announced to perform on the Feb. 13 Grammy Awards. She joins fellow nominees Arcade Fire, Eminem, Cee Lo Green, Lady Gaga, and Katy Perry. Lambert is up for Best Female Country Vocal Performance for “The House That Built Me,” Best Country Collaboration With Vocals for “Bad Angel” (with Dierks Bentley and Jamey Johnson), and Best Country Album for Revolution.
>>The JaneDear girls will showcase music from their forthcoming debut album tonight (1/14) at 12th & Porter. The show is free and open to the public (18+) and will be streamed live on CMT.com (6 PM CST).

Wanda Jackson and Jack White


>>Wanda Jackson and Jack White are set to perform at the Grand Ole Opry Sat., Jan. 15. The night will mark the first time the pair has performed together publicly. The Opry is being staged through January at the Ryman Auditorium. White produced Jackson’s The Party Ain’t Over, set for a Jan. 25 release.
>>Also at the Opry, Toby Keith will perform on the legendary show for the first time in eight years on Jan. 29. His first and only appearance there was in December 2002.
>>Alan Jackson’s hit song “Good Time” is featured in a new TV ad for GE‘s ecomagination technology initiative. The spot shows people of various professions in a massive “around the world” line dance.
>>Dr Pepper has partnered with Lady Antebellum to give one lucky fan an unrivaled experience at the ACM Awards in Las Vegas this April. The winner and a guest will receive tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady A. Through March 17, fans can enter at DrPepper.com.
>>Steel Magnolia’s self-titled debut album is at No. 1 on the iTunes Country Albums Chart. The duo celebrated the release in New York City with a show at the famed Bowery Ballroom on Monday night.
>>Bleu Edmondson will share music from his album The Future Ain’t What It Used To Be, including single “No Room For Mercy,” on Thurs., Jan. 27 at the Exit/In. Show starts at 8PM.

SXSW Adds Fashion Focus, Names Keynote

Preparations are underway for SXSW 2011, set to bombard the streets of Austin March 11-20. As the music, film and industry event enters its 25th year, it has added a fashion component to the mix. Organizers have also announced that political activist and musician Bob Geldof will be the Keynote Speaker and Showcase Performer.
The Irish born Geldof is lined-up for a St. Patricks Day (3/17) keynote address. Geldof is best known as a driving force in the Live Aid and Live8 concerts. He was also involved in the worldwide best-selling singles “Do They Know It’s Christmas” and “We Are The World.” As part of the late ’70s/early ’80s band The Boomtown Rats he led the new wave with hits such as “I Don’t Like Mondays.” With Bono, his younger pal from Dublin, he co-founded the ONE campaign.
In more SXSW news, the inaugural Style X (say: Style By) exhibition aimed at showcasing emerging talent in the fashion industry will present everything from apparel to eyeglasses, watches, and shoes. The free and open to the public event will take place on Friday, March 18 and Saturday, March 19 at the Austin Convention Center.
Those who register for SXSW by tomorrow (1/14) will receive a discount up to 20% off the walk-up rate.

Dan Keen Named Belmont Instructor

Dan Keen


The Mike Curb College of Entertainment and Music Business (CEMB) has appointed longtime adjunct Dan Keen Instructor of Music Business. The industry veteran is a 2007 alum of Belmont’s Master of Education program and also serves on the CEMB Advisory Board.
Keen’s career has included time as VP at ASCAP, even receiving the PRO’s Award of Excellence during his 15-year tenure there. While at ASCAP Keen signed top-notch songwriters and artists including Rivers Rutherford, Ashley Gorley, Chris Young, Nickel Creek, Mercy Me, Rachel Thibodeau, Paramore, and Jeremy and Richie Lister (Street Corner Symphony).
“Being appointed to the faculty at Belmont University is my dream gig. I’m grateful to be able to pass along some of the mentoring I received from Music Row icon Connie Bradley and great publishers like Elwyn Raymer and Randy Cox to the engaged and talented students at Belmont. I’ve also been fortunate to be involved in some of Music City’s most interesting and successful songwriter and writer/artist careers and have gleaned lots of useful lessons to be shared with our students,” says Keen. “I’m grateful for the ways that Belmont president Dr. Bob Fisher, Dean Wes Bulla, Dr. Joy Kimmons, Sarah Cates and Julie Bunt have integrated me into the Belmont community as I’ve served as an adjunct instructor for the past 16 years.”
Keen is on the Board of Directors of the IBMA and GMA. He is an alumnus of Leadership Music and Leadership Bluegrass. He lives in Franklin, Tennessee with his wife and children where they own Advantage Talent Development.

Singer Margaret Whiting Passes

Pop vocalist Margaret Whiting, who was made an honorary member of the Grand Ole Opry in 1949, has died at age 86.
Capitol Records paired Whiting with singing cowboy Jimmy Wakely in a series of highly successful duets, beginning with 1949’s “Slipping Around.” As a result, Whiting became the first woman to have a No. 1 hit on the newly-established country-music popularity charts.
The Whiting-Wakely hits also included “Wedding Bells” (1949), “I’ll Never Slip Around Again” (1949), “Broken-Down Merry-Go-Round” (1950), “The Gods Were Angry With Me” (1950), “Let’s Go to Church Next Sunday Morning” (1950), “A Bushel and a Peck” (1950), “When You and I Were Young Maggie Blues” (1951) and “I Don’t Want to Be Free” (1951).
“It started the whole crossover movement of country-pop,” she recalled in her autobiography. “I was invited to Nashville to perform on the Grand Ole Opry. For a month, I was briefed, as though I were going to a foreign country and should know all the rules of protocol. I was told I was going to meet Little Jimmy Dickens, Roy Acuff, Red Foley, Minnie Pearl, Hank Williams and Ernest Tubb. I kept…trying to remember their names. To me, it was like trying to remember the names of Lithuanian royalty. I had no idea who anybody was….What a warm welcome they all gave me.”
Hank Williams plugged his tunes to her. As a result, she became one of the first of the many pop stars who recorded his songs.
Margaret Whiting was born July 22, 1924. Her father, Richard Whiting, was a celebrated Hollywood songwriter. Among his standards are “On the Good Ship Lollypop,” “Ain’t We Got Fun,” “Breezin’ Along with the Breeze,” “Hooray for Hollywood,” “She’s Funny That Way,” “Sleepytime Gal” and the cowboy standard “Ride, Tenderfoot, Ride.”
He died when she was 13. His collaborator, Johnny Mercer, took her under his wing. Mercer co-founded Capitol Records, signed her to the label in 1942 and penned some of her early hits, including “That Old Black Magic” (1944) and “Come Rain or Come Shine” (1946).
Among her biggest pop successes were “Moonlight in Vermont” (1945, revived in 1954), “Guilty” (1947), “Old Devil Moon” (1947), “Now Is the Hour” (1948), “A Tree in the Meadow” (1948), “Far Away Places” (1949) and “Baby It’s Cold Outside” (with Mercer, 1949). She also scored a pop hit in 1949 with country composer Cindy Walker’s “Dime a Dozen.”
In later years, Margaret Whiting became a highly successful cabaret performer. She also starred in the 1955-57 TV sitcom Those Whiting Girls and on Broadway in the 1997 musical Dream. Uncredited, she was the singing voice of Susan Hayward in the 1967 film Valley of the Dolls.
She returned to singing country songs several times in her later recording career on the Verve and Dot labels. She relocated to Manhattan and performed many times in nightclubs and musicals.
Margaret Whiting also made headlines with her several marriages, an affair with movie star John Garfield and her longtime relationship with gay porn star Jack Wrangler, 22 years her junior, whom she eventually married. He died in 2009.
Daughter Deborah Whiting reported yesterday that her mother died on Monday at the Lillian Booth Actor’s Home in Englewood, NJ.

BMI Toasts "Come Back Song" Team

BMI toasted the team behind Darius Rucker’s latest chart-topper, “Come Back Song,” at an intimate dinner on Tuesday, January 11. Written by Casey Beathard, Chris Stapleton and Rucker, the song is the lead single from Rucker’s second country album Charleston, SC 1966.

(L-R): Sony/ATV Music Publishing’s Mike Whelan; BMI’s Jody Williams and Clay Bradley; McGhee Mgmt.’s Scott McGhee; Casey Beathard; McGhee Mgmt.’s Frank Rand; Darius Rucker; producer Frank Rogers; McGhee Mgmt.’s Doc McGhee and Greg Hill; and Sony/ATV Music Publishing’s Troy Tomlinson. Photo: Steve Lowry

ASCAP Presents BMG at the Bluebird

As part of its popular monthly songwriter showcase at the Bluebird Cafe, ASCAP Nashville presented BMG songwriters Brett James, Neil Thrasher, busbee and other guests at a sold-out show on January 11. James was ASCAP’s 2010 Country Songwriter of the Year (he also won this award in 2006, along with the Song of the Year award for “Jesus, Take the Wheel”). Thrasher claimed the ASCAP Country Songwriter of the Year title in 2004 and his song “Why Wait” (Rascal Flatts) recently topped the country chart. busbee celebrated his first country No. 1 in 2010 with Lady Antebellum’s “Our Kind of Love.”

(L-R): singer/songwriter Andrew Pates, Cornman Music songwriter/artist Caitlyn Smith, ASCAP's Mike Sistad, busbee, Neil Thrasher, Brett James, ASCAP's LeAnn Phelan, Cornman Music songwriter/Universal Music recording artist Kip Moore. Photo: Julie Meirick

SESAC Promotes Shannan Hatch

SESAC has announced the promotion of Shannan Hatch to Sr. Dir., Writer/Publisher Relations. Formerly Director, Writer/Publisher Relations, Hatch is based in Nashville’s office and will continue her duty of recruiting and nurturing the careers of songwriters and publishers.
“Shannan has proven herself to be a very gifted music executive with a keen eye for recognizing songwriting talent,” says Tim Fink, SESAC’s Vice President, Writer/Publisher Relations. “She has developed key relationships within the songwriting and publishing community that have been instrumental in the growth of our exciting SESAC Nashville roster. I am thrilled to announce Shannan’s well-deserved promotion and look forward to the continued success of SESAC’s Nashville division.”
Prior to joining SESAC in 2002, Hatch worked as a publicist for AristoMedia, FrontPage, Rasky Bearlein and Commotion Public Relations. Since joining SESAC, she has worked closely with hit songwriters such as Monty Powell (“Sweet Thing”), Kim Tribble (“One In Every Crowd”), and Brice Long (“Anything Goes”).