Entries by Sarah Skates

Two-Screen Viewing Enhances TV Experience

How many nights a week do you sit in front of the TV with a mobile device in your hand or a notebook computer in your lap? Well, marketers are on to you—and they’ve named it “two-screen viewing.” A new study by Deloitte’s media and entertainment group shows that three-quarters of television viewers are also […]

Brantley Gilbert Signs With Valory

The Valory Music Co. has signed country rocker Brantley Gilbert. His first single for the label will impact radio in April with an album to follow later in the year. With two albums to his credit, Gilbert has been building a career through previous label home Average Joe’s Entertainment. His most recent release, Halfway to […]

Underwood Makes Film Debut In "Soul Surfer"

Carrie Underwood’s first major motion picture, Soul Surfer, will premiere April 8. She plays a church youth group leader in the real-life story of teen surfer Bethany Hamilton who lost her arm in a shark attack. The trailer is available on EW.com. AnnaSophia Robb (Bridge to Terebithia) plays Hamilton, and her parents are played by […]

Hot Schatz PR and Noise New Media Join Forces

Hot Schatz PR and Noise New Media are teaming up to expand their service offerings. The new partnership will combine Hot Schatz PR’s 18 years of experience in traditional media with Noise New Media’s web design, social media and fan engagement campaigns. The companies say it will help clients bring a consistent message to fans […]

Twitter Retaliation

Social media is an excellent tool for nurturing the celebrity-consumer relationship, but as this filter-free communication system becomes ubiquitous, it is also influencing star’s business dealings.

Lambert's Record-Setting Sell-out

Miranda Lambert kicked off The Revolution Continues tour over the weekend with two sold-out shows at the famed Billy Bob’s Texas in Ft. Worth. She is the first artist to ever sell out back-to-back nights at the venue. Tickets for both nights were gone in a record breaking 30 minutes. According to Billy Bob’s Entertainment […]

Artists Testing The Country Waters

They may have gotten their starts in the pop/rock world, but The Doobie Brothers and Uncle Kracker are among a group of artists warming up to country. As reported earlier this month, The Doobie Brothers have been working their single “World Gone Crazy” at country radio. Now comes the news that the band will make […]

More Vehicles Add Streaming Radio

A growing number of automobile makers are partnering with streaming radio services, and other entertainment apps for upcoming models. The latest addition is Pandora streaming radio teaming with GM. The offering is expected to debut in the car manufacturer’s Chevrolet Volt and Equinox 2012 models. Users will be able to control Pandora via the car’s […]