Music industry pundits at desks across the major music centers will be pounding out the story of Taylor Swift’s great debut week sales numbers—1.047 million! But maybe the real story is how Swift’s success flies in the face of conventional industry wisdom. “Album sales are falling, consumers only want to buy single tracks, piracy has destroyed sales, you can’t compete with free…” These are the current excuses for an industry in dire straits. So how does one explain Swift’s incredible result? What prompted over one million consumers to engage and relate to this young lady from Hendersonville, TN?
Unlike many of the top charting female artists of today, Ms. Swift eschews tabloid behavior and asks fans to focus on her music. With Speak Now she offers an emotion-packed journey bursting with insight into real life events. In some universal way her life contests connect with similar moments that have brushed the fabric of others as well.