Sweet Talk Publicity Expands Team

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Photo: Ashley Hylbert

Sweet Talk Publicity has expanded its team, adding Abbey Frederick as Account Executive, Hailey Johnsen as Junior Account Executive, and LillyMarie Smith as Publicity Coordinator.

Led by veteran entertainment executive Jensen Sussman who founded Sweet Talk in 2008, the Nashville-based company’s growing team builds on nearly two decades of success.

Frederick arrives at Sweet Talk after five years in the luxury fashion industry. A Louisiana State University graduate, she launched her career in L.A. at MadaLuxe Group (a global luxury platform that distributes and develops leading fashion, lifestyle, and venture tech brands) and embarked on her next chapter in New York City before relocating to Nashville.

Johnsen graduated from Nevada State University and got her start at Las Vegas-based agency Wicked Creative, where she supported hospitality clients in the restaurant and nightlife space, before moving to Nashville and joining Sweet Talk,

Recently promoted to Publicity Coordinator, Smith joined Sweet Talk after graduating from Belmont University, where she immersed herself in the industry through internships with Big Machine Label Group, Universal Music Group, JONESWORKS, and more.

With its latest signings including The Band Perry and Stella Lefty, Sweet Talk also represents Locash, Nate Smith, Ashley Cooke, K. Michelle, Drake White, and Alana Springsteen, along with the Pilgrimage Music & Cultural Festival.

Lorie Hollabaugh
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