New West Records Names Brad Turcotte As General Manager

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Brad Turcotte. Photo: Sean McGee

New West Records has named Brad Turcotte as General Manager.

Turcotte brings more than 30 years of music industry experience spanning independent and major record labels, international marketing, artist management and live entertainment. He has previously held senior leadership positions at Universal Music Group Nashville and Big Machine Label Group, developing and executing global marketing strategies for artists including Taylor Swift, Carrie Underwood, Chris Stapleton, Luke Bryan and Keith Urban.

At Big Machine, he oversaw international marketing efforts for Swift’s multi-platinum albums Speak Now, Red and 1989. Turcotte founded Compadre Records with a roster that included Billy Joe Shaver, James McMurtry, Hayes Carll and Suzy Bogguss, as well as recordings by Johnny Cash and Townes Van Zandt. Following the label’s sale to Mathew Knowles’ Music World Entertainment in 2007, he served as Executive Vice President of Music World, which was home to Beyoncé and Destiny’s Child.

Prior to joining New West Records, Turcotte worked as an artist manager at Vector Management, served as a partner at marketing agency 615 Leverage + Strategy and was Senior Vice President at Australia-based live entertainment promoter TEG Live.

“This year has brought a few unexpected detours for me professionally, but I truly feel like the road has ended at the best home possible,” says Turcotte. “I can’t thank John Allen and George Fontaine Sr. enough for trusting me with this role. Many moons ago, when I opened Compadre Records in Houston, one of our main competitors was another young independent label just down the road in Austin called New West Records. We were both trying to build something meaningful, champion great artists and make our mark on the music business. To now have the opportunity to help lead New West feels like an incredible full-circle moment.”

Lauryn Sink
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