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Amazon Music To Present Parker McCollum Veterans Day Concert Sponsored By UA Freedom

November 2, 2026/by Lorie Hollabaugh

Parker McCollum will honor our military members at a special Amazon Music Veterans Day concert streaming live from Austin, Texas on Nov. 10.

Created together with Under Armour’s UA Freedom platform, “Amazon Music Presents: Parker McCollum Honoring Veterans Day, Live from Texas” will take place in front of a hometown crowd of active military members and veterans, their families and UA Freedom guests at Austin City Limits (ACL) Live at The Moody Theater. Viewers everywhere can also tune in to the show in real time at 8 p.m. CT on Amazon Music, Prime Video, and Twitch.

The concert carries a special meaning for McCollum, a longtime advocate for the military community. As the new face of UA Freedom, Under Armour’s platform and product line that supports military members, veterans, and first responders and their families, he is continuing his commitment to honor those who have dedicated their lives in service of this country. The performance is all about celebrating the work of UA Freedom and its partners and championing the people and families they support.

“Playing for the men and women who have served this country is one of the greatest honors I get as an artist,” says McCollum. “So bringing this Veterans Day concert to life with Under Armour, which does so much for veterans and first responders, and getting to do it back home in Texas, is incredibly special. I’m very proud to represent UA Freedom and be a part of giving back to the people who have given so much for all of us.”

Together, McCollum and Under Armour are committed to strengthening the impact of UA Freedom and the organizations it supports, including the Travis Manion Foundation, Team Rubicon, The Warrior Games and Shepherd’s Men. The UA Freedom collection helps support these partners as they continue creating opportunities for veterans and first responders long after active duty.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2026/11/111026_ParkerMcCollum_AM_PR_16x9.jpg 1080 1920 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2026-11-02 14:23:212026-11-02 14:23:21Amazon Music To Present Parker McCollum Veterans Day Concert Sponsored By UA Freedom

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