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Jelly Roll, Riley Green & Ashley McBryde To Headline Country To Country Festival 2027

September 28, 2026/by Lorie Hollabaugh

Ashley McBryde, Riley Green and Jelly Roll are set to headline the Country To Country Festival when it returns in March for three days of live music across the United Kingdom.

The Country To Country Festival 2027 will feature a revolving lineup of country music’s biggest stars and exciting newcomers traveling between London, Glasgow and, for the first time, Manchester between March 12-14. The lineup includes Cooper Alan, Midland, Cole Swindell, Jackson Dean, Dasha, Chase Matthew, Carter Faith, Emily Ann Roberts, Kashus Culpepper, Blake Whiten, Mack Geiger and Laci Kaye Booth.

The CMA Spotlight Stage will now appear in all three cities, marking further expansion of the festival. The C2C and the CMA have announced Late Night Thoughts, Colin Lynch, Chandler Walters, Benny G, Owen Riegling, Jason Scott & The High Heat, Greylan James, Lanie Gardner and Belles will all be performing in London, Manchester and Glasgow. The Country Music Association continues as a key festival partner, while BBC Radio 2 continues as the broadcast partner for the event.

“Bringing the CMA Spotlight Stage to all three cities this year is a wonderful reflection of C2C’s continued growth and the appetite UK fans have for what’s next in Country music,” says Brittany Schaffer, CMA’s Incoming Chief Executive Officer. “This lineup shows just how global our genre has become, with artists from around the world sharing the stage. As a trade association, CMA works year-round, well beyond our awards show and festival, to support the people who power this industry. Part of that work is helping artists build careers beyond the US and supporting our growing community of international industry members, and it’s a joy to see it come to life at C2C.”

“Radio 2 have been broadcast partners with C2C since the festival’s launch in 2013, and it’s been a privilege to have witnessed the festival and country music rocketing in popularity during this period,” adds Helen Thomas, Head of Radio 2. “Radio 2’s commitment to such a wide range of specialist music is unrivalled in UK radio, and the station’s Country show continues to be the most popular country music programme in the UK.  We’re very much looking forward to broadcasting from the 2026 event in March, to once again introduce the Radio 2 and BBC Sounds listeners to the best of both new and established country artists.”

C2C has also recently announced a new partnership with Dolly Parton’s Imagination Library UK. The partnership will raise funds to provide books for young children across the UK. A donation of £1 for every day ticket, and £2 for every weekend ticket will be added for C2C 2027 with all proceeds going to the Imagination Library UK to provide children with access to a new, age-appropriate book every month through age 5.

Tickets will be available via the C2C 2027 Official Presale, powered by AXS, from Sept. 30, with general on-sale beginning Oct. 2.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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