WME Elevates Sara Williams To Head Of Music Marketing

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Sara Williams. Photo: Courtesy of WME

WME has elevated Sara Williams to Head of Music Marketing. Williams will continue to be based in Nashville and will now report to Kirk Sommer, Global Head of Music for WME.

In her new role, Williams oversees the full music marketing team. Since joining WME’s music marketing team in 2019, she has led strategic efforts for a range of clients, including Luke Combs, Duran Duran, Zach Bryan, Puscifer, Kane Brown, Jason Isbell and the 400 Unit, Coheed and Cambria, Weezer and more. Before joining WME, Williams led the marketing department at AEG Presents Rocky Mountains in Denver and started her career in radio marketing and promotions. She is an alumna of the University of Colorado, Boulder.

“Since joining WME, Sara has been an inspiring and trusted presence, built terrific relationships across the agency, and brought fresh thinking to our artists’ touring business,” says Sommer. “She is a natural fit to run our music marketing group and we’re excited to continue growing this offering under her leadership.”

“I’m incredibly grateful for the opportunity to take on this role and expand on the exceptional foundation our world-class marketing team has built across the globe,” adds Williams. “With a roster as unparalleled as WME’s, this is an exciting time to grow our department and elevate the strategic work our team does to connect our clients with their fans.”

Levi Jackson, who previously oversaw WME’s music marketing division, has moved onto WME’s Brand Strategy team as VP, Music reporting into group head Robbie Henchman.

Lauryn Sink
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