Scott Borchetta Launches Borchetta Spirits & Beverage Co. [Exclusive]

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Scott Borchetta has launched Borchetta Spirits & Beverage Co. (BSBC), a Nashville-owned and operated parent company that brings together five Tennessee spirit brands and three destinations. As part of its debut, the company’s downtown Nashville location, formerly known as Big Machine Brewery & Distillery, will be renamed The Borchetta Bourbon Experience, effective Wednesday (Aug. 26).

BSBC will oversee the company’s growing family of spirit brands including Pickers Vodka, Borchetta Bourbon, Whisper Creek Tennessee Sipping Cream, Clayton James Tennessee Whiskey and Big Machine Platinum Filtered Vodka. Each brand will continue to operate under its own identity while drawing on shared resources, distribution and strategic direction from BSBC.

“We approach our portfolio of spirit brands the same way we’ve built our award-winning record company, its artists, and our championship-winning motorsports teams – lifestyle, quality, passion, individuality, and experience,” says Borchetta, Founder of Borchetta Spirits & Beverage Co. “Those key attributes apply to and are the center of Borchetta Bourbon, Pickers Vodka, Whisper Creek Tennessee Sipping Cream, Clayton James Tennessee Whiskey, and Big Machine Platinum Filtered Vodka. Now these five great brands are the celebrated focus of our newly launched Borchetta Bourbon Experience location at 122 3rd. Avenue South in Downtown Nashville.”

Big Machine Distillery & Tavern in Berry Hill will continue operating under its current name. Big Machine Distillery in Lynnville, Tennessee, where the company’s spirits are produced and packaged, will also retain its name.

“What started as Big Machine Distillery has grown into something much bigger, and I’m incredibly proud of what our team has built,” says Jeff Pennington, Executive Vice President of Borchetta Spirits & Beverage Co. “BSBC reflects where we are today and gives us the opportunity to bring our brands together under one company while continuing to grow, build and create new experiences for our consumers. We have a lot of exciting things ahead, and I’m looking forward to seeing where we take it next.”

Lauryn Sink
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