Ty Herndon Signs With Universal Attractions Agency

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Ty Herndon.

Ty Herndon has signed exclusively with Universal Attractions Agency (UAA).

UAA will spearhead Herndon’s global representation across all major entertainment verticals, including live touring, film, television, theatrical Broadway productions and professional speaking engagements with Gabe Israel acting as responsible agent.

Herndon launched his career at the Opryland theme park as a member of The Tennessee River Boys. After signing with Epic Records, Herndon skyrocketed to solo fame in 1995 with the chart-topping single “What Mattered Most,” the first of his 17 Billboard charting hits. He released his memoir, What Mattered Most, on March 31 via Dey Street Books.

“Ty Herndon is a rare, generational talent whose voice, story, and artistry transcend the boundaries of a single genre,” says Israel. “From filling music venues to moving audiences with his deeply personal story of resilience, Ty’s potential across touring, television, film, and Broadway is limitless. “We are thrilled to welcome him to the UAA family and to build an expansive new chapter for an artist who has already given so much to country music and American culture.”

“I am incredibly excited to partner with the visionary team at Universal Attractions Agency,” shares Herndon. “As I look back on 30 years in this business, I feel more energized than ever to create, perform, and share my story. Whether it’s on a concert stage, a theater marquee, or a television screen, this partnership is about breaking new ground and connecting with people in ways that impact hearts and minds.”

Lauryn Sink
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