Ashley McBryde’s Redemption Bar To Host First-Ever Canadian Pop-Up At Cavendish Beach Music Festival

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Ashley McBryde. Photo: Nathan Chapman

Ashley McBryde‘s Redemption Bar is holding its first-ever Canadian pop-up at the Cavendish Beach Music Festival July 9-11 in Prince Edward Island.

The non-alcoholic-forward bar activation will be open to festival attendees throughout the duration of CBMF with selections from Redemption’s signature mocktail menu, including a limited-time creation tied to McBryde’s fifth studio album Wild, alongside some of the East Coast’s best non-alcoholic offerings. The mocktail menu will also be available at the CBMF backstage artist bar. A portion of proceeds from every sale will go to the Light On Fund, McBryde’s charitable initiative.

“I’m excited to partner with Cavendish Beach Music Festival to make a space where everyone feels welcome,” says McBryde. “It’s been an honor to see how Redemption has encouraged people to show up and share their stories and I can’t wait to bring it to Canada for the first time.”

“Cavendish Beach Music Festival has long been committed to ensuring that all guests feel welcome, and the Redemption Bar pop-up represents a first for the festival: its inaugural fan-facing, non-alcoholic-forward bar experience,” says Taylor Jack, Chief Entertainment Officer, Whitecap Entertainment. “The partnership marks a milestone for Canadian country music culture, creating an intentional space for the sober community at one of the country’s largest and most beloved outdoor music events. We’re proud to share this experience with both performers and guests.”

Lorie Hollabaugh
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