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TKO Artist Management Elevates Cassie Petty To Vice President

June 11, 2026/by Lauryn Sink

Cassie Petty.

Cassie Petty has been elevated to Vice President of TKO Artist Management.

“In an industry where loyalty can be fleeting, Cassie Petty has been an integral part of this operation for over 20 years. Artists trust her; she leads the team with poise and dignity, and she always gets the job done. We are lucky to have her,” shares TK Kimbrell, Founder and President of TKO Artist Management.

Petty joined TKO in 2002, working with clients including Toby Keith, Clay Walker, The Bacon Brothers, Jamey Johnson, Jackson Dean and more. A graduate of Belmont University with a degree in music business, she began her career with the artist management firm straight out of college as a receptionist, eventually becoming an executive assistant to TK Kimbrell. In 2010, Petty was elevated to general manager.

Petty is a member of The Recording Academy, Country Music Association, Academy of Country Music and SOURCE Nashville. She is an alumna of the Women’s Music Business Association and SOLID Nashville, a GRAMMY U mentor and has served on the Associate Board with the Nashville Symphony.

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Lauryn Sink
Lauryn Sink
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
Lauryn Sink
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