Luke Bryan’s 12th Annual Crash My Playa Lineup To Feature Thomas Rhett, HARDY, More

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Thomas Rhett and HARDY are among the artists on the lineup for Luke Bryan‘s 12th annual Crash My Playa at Mexico’s Moon Palace Cancún January 13-16, 2027. 

Additional performers will also include Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner and DJ Rock in addition to the headliners and traditions like Dustin Lynch’s Pool Party and the closing night’s Luke Bryan & Friends set.

In addition to live performances on a beachfront stage, Crash My Playa will also host activities with artists, daily pool parties, late-night shows, and other unique experiences. All-inclusive packages for Crash My Playa  2027 will be available tomorrow (June 11) at 1 p.m. ET via crashmyplaya.com/.

“There is no time like Playa time!,” says Bryan. “It’s truly the best way to start off the year and this is year 12, which is unbelievable.  It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd.  Thankful for all who show up.”

“Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” says Dan Berkowitz, Founder and CEO of 100x Hospitality. “We’re thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special.”

Lorie Hollabaugh
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