Gibson President/CEO Cesar Gueikian Steps Down, Anne Rohosy Tapped To Lead In Interim

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Cesar Gueikian.

Gibson President and Chief Executive Officer Cesar Gueikian has decided to step back from his current role and transition into a new role as strategic advisor to the Board, effective July 31, 2026. Anne Rohosy, Chief Commercial Officer, will serve as Interim President and Chief Executive Officer while the Board works to identify a permanent successor.

In addition to serving as a member of the Board, Gueikian will remain actively involved at Gibson, focusing on his work with the company’s artist community as global artist ambassador and serving as a strategic thought partner to the leadership team.

“Gibson is part of my DNA. It has been the honor of my life to help lead Gibson and to work alongside the people who bring this company to life every day,” shares Gueikian. “Gibson is something special – to musicians, to fans, to everyone who has ever picked up a guitar and felt that connection. I am incredibly proud of what we have built together: our team, our culture, our artists, and our global community of artists and fans. I hope to have left a legacy that will be remembered in Gibson’s history as a progressive era. I have enormous confidence in Anne and in the future of this company, and I look forward to my next chapter as a shareholder, Board member, and artist ambassador. Gibson’s best years are still ahead, and I’m excited to be part of what this company will go on to achieve.”

Rohosy joined Gibson in 2021 and advanced to Chief Commercial Officer in 2025, where she oversees the company’s global commercial strategy across wholesale, direct‑to‑consumer and retail channels. Previously, she served as Chief Human Resources and Impact Officer and as Managing Director of Gibson Amplifiers. With more than 30 years of experience at global brands including Levi Strauss & Co. and Nike, Inc., she has held President and EVP roles overseeing multi-billion-dollar businesses, driven strategic growth across the Americas and Europe and led global market expansions. She also contributes her expertise through board and advisory positions in consumer products and technology.

“Gibson means so much to musicians and music lovers around the world, and I am honored to step into this role at such an important moment for the company,” adds Rohosy. “I have spent my time here focused on how we connect with our customers and grow the Gibson name — and that focus does not change. I look forward to working closely with Cesar, the Board, and our leadership team to ensure continuity and build on the strong foundation already in place.”

Lauryn Sink
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