Entersong Entertainment & The Heartland Network Enter Joint Venture

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Pictured at The Heartland Network Studios in Nashville, Tennessee: Joel Wertman, CEO, Get After It Media; Rob Hatch, Co-Founder, Entersong Entertainment; Emily Bronze, SVP/GM,
The Heartland Network/Get After It Media and Alan Kates,VP of Strategy, The Heartland Network/Get After It Media. Photo: Chase Thompson, The Heartland Network

Entersong Entertainment, the live events company founded by Rob Hatch and Mike Every, has formed a strategic partnership with The Heartland Network. Reaching 88 million households, The Heartland Network is part of multi-platform broadcast and streaming company Get After It Media (GAIM).

This partnership marks Entersong Entertainment’s first move into original television and streaming content. Together, the companies will develop and produce original music-focused programming with filming expected to begin later this year.

Entersong Entertainment is best known for producing the Las Vegas Songwriters Festival, the largest gathering of songwriters in Las Vegas history. Through its events and industry connections, Entersong has become a respected platform for showcasing songwriting and the stories behind the songs.

“Every great song starts with a story. I’ve learned that people like knowing more about a song than just what they hear on the radio or on a finished album. They appreciate hearing about the creative sparks behind their favorite songs and music. This partnership with The Heartland Network gives us an opportunity to pull back the curtain in a fresh way and share those special stories,” says Hatch. “We’ve spent years building relationships with some of the most talented creators in music, and this gives us a new canvas to showcase their stories. The goal isn’t just to make another music show—it’s to create experiences audiences can’t find anywhere else.”

“What excites me most about this partnership is the chance to rethink how music stories are told and experienced,” shares Every. “By combining Entersong’s relationships and creative vision with Heartland’s incredible reach, we’re creating a space where artists, songwriters and fans can connect in ways that feel meaningful. The most exciting ideas happen when great people, great stories, and great platforms come together. That’s exactly what this partnership is to us.”

“This partnership is rooted in years of relationships built on trust, mutual respect and a shared belief in the power of great storytelling,” adds Alan Kates, VP of Strategy, The Heartland Network/Get After It Media. “I’ve had the privilege of knowing and working alongside Rob, Mike and many of the artists on the Entersong roster for many years, and what stands out most is their unwavering commitment to art and excellence. This melds naturally with what Joel Wertman has built at The Heartland Network. Joel is a leader in TV and a leader in the music space going back many years; he immediately saw the long-term vision. I couldn’t be more thrilled.”

“When Alan brought this idea to me, it was an instant, ‘yes’ to concept, talent and team. As we continue investing in original programming that resonates with audiences across broadcast and streaming, this fits right in the creative pocket,” says Joel Wertman, CEO of Get After It Media. “We’re looking forward to the creative process and giving viewers unprecedented access to the artists, songwriters and stories that shape the soundtrack of their lives.”

The Entersong Entertainment partnership expands The Heartland Network’s growing lineup of original programming, which includes High Dollar Hill with Keith Stegall, Barbecue Country, and The Chuck Wicks Show. Like those shows, the new projects will highlight songwriters, artists, and the stories behind the music.

More details about the programs, featured artists, distribution plans, and premiere dates will be announced in the coming months.

Madison Hahnen
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