Jelly Roll Debuts New Theme Song For Stanley Cup Playoffs

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The National Hockey League and Amazon Music have tapped Jelly Roll to provide the official theme song for the 2026 Stanley Cup Playoffs, “Rise Up.”

The new Amazon Music Original track showcases the energy, speed and power of hockey, and will be featured in game broadcasts, in-arena integrations and across social media and other NHL digital channels.

“This song was written for the guys grinding every night for the Cup. This isn’t just the theme song of the NHL Playoffs,” says Jelly Roll. “This is their song. It crawls over your skin, that dirty, swampy, nasty, distorted rock and roll.”

An accompanying music video featuring Jelly Roll, the Stanley Cup, and NHL highlights debuted during the first game of the Western Conference Final. A documentary short on the making of the music video featuring Jelly Roll and NHL stars Jack Eichel and Seth Jarvis is set to be released in June. Additionally, NHL players will bring fans inside their pregame rituals through personally curated soundtracks created for “The Power Play(list)” on Amazon Music.

“Jelly Roll doesn’t just make music. He sets a tone, and it’s exactly right for the Stanley Cup Playoffs. Watching him experience the Stanley Cup for the first time was a special moment,” says Steve Mayer, President, NHL Content and Events. “This collaboration with Amazon Music places hockey at the center of their culture, and it’s been a pleasure working together and seeing this video come to life.”

“Amazon Music’s collaboration with the National Hockey League reflects our shared commitment to elevating the Stanley Cup Playoffs as a defining cultural moment,” adds Tom Winkler, Head of Publisher, Songwriter, and Society Relations at Amazon Music. “We are amplifying the postseason experience by pairing the electric energy of playoff hockey with original music from marquee artists like Jelly Roll, giving fans a whole new way to feel the game on and off the ice.”

Lorie Hollabaugh
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