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SoFi, Kelsea Ballerini & CMA Launch Amplify Your Ambitions Contest

April 15, 2026/by Lauryn Sink

SoFi, Kelsea Ballerini and CMA have partnered to launch the Amplify Your Ambitions Contest.

Today through April 30, artists can enter here for a chance to win the $200,000 grand prize or one of two $50,000 runner-up prizes. Three finalists will be selected by a panel of judges that includes Ballerini, Shane McAnally and Vivian Tu, SoFi’s Chief of Financial Empowerment and New York Times bestselling author. The winner will be revealed on June 4, when all three finalists perform in front of the judges at an intimate concert in Nashville.

“I know firsthand how much it takes to build a career in music, especially when you’re funding it on your own,” shares Ballerini. “That’s why I’m excited to partner with SoFi on this. We’re looking for artists with passion, determination, and a strong sense of who they are, artists who are not only committed to their craft but thoughtful about how they invest in themselves and their music.”

“At SoFi, we’re focused on helping people take control of their financial futures,” adds Lauren Staffor Webb, SoFi Chief Marketing Officer. “Our partnership with Kelsea and CMA reflects a shared commitment to investing in the next generation of artists and the fans who support them. As the presenting sponsor for CMA Fest, we’re extending our commitment by empowering SoFi members with the financial tools and support they need to build stability, grow their money, and make meaningful progress towards long term goals.”

More information about all eligibility requirements can be found here.

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Lauryn Sink
Lauryn Sink
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
Lauryn Sink
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