Sarah Beth Watson Launches Greener Grass Public Relations

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Sarah Beth Watson. Photo: Becca Mitchell

Sarah Beth Watson has launched Greener Grass Public Relations.

“With 15 years of Nashville industry experience, I’ve learned the best stories are the ones that are carefully tended while also evolving to keep up with the times,” she shares. “From previously working in Radio Promotion, Artist Management, and various record labels, my roots have been defined by a passion for the ‘well-watered’ narrative: one that grows with intention, strategy, and authenticity. I’ve worn many hats in this town, giving me a 360-degree perspective on how a thoughtfully cultivated story can truly move the needle.”

Watson has worked across country, pop and beyond, with artists including Megan Moroney, BRELAND, Trace Adkins, Drake White, LOCASH, George Birge, Runaway June, Tyler Braden, Barenaked Ladies, Uncle Kracker and more. She has lead press strategy and execution for major festivals and events including Pilgrimage Music Festival and Country Thunder, as well as spearheading media efforts for standout moments including BRELAND & Friends at the Ryman and multiple Grand Ole Opry debuts for emerging artists. Her prior career stops include Sweet Talk PR, BBR Music Group, Red Light Management and MCA.

Watson can be reached here.

Lauryn Sink
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