Michael Bryan Launches Southern Drift

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Jordon Isbell, Michael Bryan & Taryn Anderson. Photo: Lance Wilson / RUN CLUB

Michael Bryan, former Global Head of Country Music for Apple Music, has launched Southern Drift, a Nashville-Based management and media company.

The company’s initial ventures include management for Charlie Worsham, a two-time ACM and CMA award winner, and the chart-topping podcast God’s Country, hosted by hit songwriters Reid and Dan Isbell.

Taryn Anderson has been tapped as Chief Operating Officer/General Manager. She has previously served as CFO/COO of Sandbox Entertainment and Account Executive at FBMM, Inc.

Jordon Isbell joins as Vice President, Marketing and Executive Producer of the God’s Country Podcast. She joins from her role as Senior Marketing Director at Virgin Music Group, where she oversaw the Nashville roster, following her time as Founder of 270 Media & Co.

“I’ve spent my career watching how music moves, and it’s never been more fluid,” Bryan says. “Artists aren’t staying in one lane, and fans aren’t either. What pushed me to start Southern Drift was seeing the gap between how artists are building today and how the industry is still structured. We built Southern Drift to move with it, not control it.”

Lauryn Sink
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