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Mark Thomas Joins Propeller As Director Of Talent & Industry Partnerships

April 9, 2026/by Lorie Hollabaugh

Mark Thomas

Mark Thomas has joined Propeller, the social impact platform that transforms fan engagement into real-world change, as Director of Talent and Industry Partnerships.

Thomas brings more than a decade of experience in entertainment marketing and creative production spanning TV, fashion, and live events to his new role. His work has touched some of the most recognized properties in modern pop culture, including Yellowstone, RuPaul’s Drag Race, the CMT Music Awards, CMT Crossroads, and MobLand, as well as global brand campaigns for names like Calvin Klein and Sony. Thomas also serves on the Board of The Recording Academy’s Nashville Chapter and is heavily involved with the Country Music Association.

“We’ve spent years earning trust with artists and their teams. Mark has spent his entire career doing the same thing, just from a different seat at the table. The fit was obvious, and we’re thrilled to have him,” says Brandon Deroche, CEO & Founder of Propeller.

“I’ve spent my career up until now telling stories that connect people to something bigger than themselves, but Propeller is doing that at scale and for causes that matter. I’m thrilled to be part of it,” says Thomas.

Propeller partners with artists, celebrities, and live experiences including names like Kacey Musgraves, Kelsea Ballerini, Noah Kahan, Chappell Roan, Sabrina Carpenter, Fortune Feimster, Bert Kreischer and many others to run fan-powered campaigns for social causes, turning fanbases into donors, petition signers and long-term supporters. The platform has grown to a community of more than 3.6 million fans, generating over 15 million actions, and raised over $20 million for leading nonprofits.

Reach Thomas at mark@propeller.la.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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