KMM Sports Joins Forces With Borchetta Entertainment Group
Kelli Masters‘ boutique agency KMM Sports has formed a strategic partnership with Borchetta Entertainment Group, the multi-platform company founded by industry titan Scott Borchetta, and veteran media executive Erik Logan, former President of the Oprah Winfrey Network and current CEO of Tony Robbins’ conglomerate, Robbins Research International.
The new partnership gives KMM Sports the brand-building infrastructure, media relationships, and business management capabilities of a world-class entertainment organization while preserving the personal, relationship-driven representation that has defined KMM for two decades. KMM Sports has represented players in every NFL Draft since 2006, and the move positions KMM Sports as one of the only agencies in professional sports to combine NFLPA-certified contract negotiation with entertainment-grade brand management, strategic financial planning, and full-service legal counsel under one roof — from the first college offer through professional career, retirement and into life after the game.
In 2010, Masters became the first woman in history to represent a Top 5 pick in the NFL Draft when Gerald McCoy was selected No. 3 overall by the Tampa Bay Buccaneers, and in the 16 years since, she has represented more athletes than any woman in the industry, negotiated hundreds of millions of dollars in NFL contracts, and built KMM Sports into one of the most respected boutique agencies in professional sports. Masters, a member of the Cherokee Nation and former Miss Oklahoma, earned her Juris Doctorate with honors from the University of Oklahoma and was named one of Bleacher Report’s 25 Most Influential Women in Sports.
“For twenty years, I’ve built KMM on a simple belief: represent the whole person, not just the player,” says Masters. “We’ve done that with heart, with hustle, and with relationships that last longer than any contract. This partnership doesn’t change who we are — it amplifies what we can do. Our athletes now walk into any room with the credibility and infrastructure of an organization that has built some of the biggest names in entertainment. We’re ready to go up against anybody.”
“I built Big Machine Records from nothing — thirteen people, three artists, and a belief that the independents could outwork the majors. We proved that. The same playbook applies here,” says Borchetta. “Kelli has something that no mega-agency can replicate: twenty years of trust, built one athlete at a time. What Erik and I bring is scale — the brand-building infrastructure, the media relationships, and the business management capabilities that turn a great agent into an industry-defining platform. When the world sees the full picture of what we’re building, they’re going to understand why every athlete should be paying attention.”
“Our job is to build the infrastructure around the agency so athletes get the same caliber of brand management, financial guidance, and career strategy that the biggest names in entertainment and music have relied on for decades. This is about giving the athletes a partner for every chapter of their life — not just the seasons they play,” adds Logan.
KMM Sports will now offer athletes a fully integrated platform that spans every stage of their career, including Contract Negotiation & Legal Representation; End-to-End Brand Management; Financial Advisory & Wealth Strategy; Media, Content & Digital Strategy; NIL & College-to-Pro Transition; and Post-Career Transition & Life Planning. The announcement comes as Borchetta Entertainment Group rapidly expands its management division, which now includes artists Carly Pearce, The Band Perry, and a roster of developing artists across country, Americana, and the broader music landscape, giving KMM Sports clients access to an entertainment ecosystem that spans music, media, content creation, and brand partnerships.
