Guitar Center Business Solutions Hosts Inaugural Tech Expo ‘Resonate’

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Mastering engineer Raelynn Janicke, Custom House at Guitar Center Moderator Davey Rieley, Grammy®-winning producer/mixer F. Reid Shippen and multi-No 1 songwriter Jamie Moore. Photo: Courtesy of Guitar Center, Canaan Kagay

Guitar Center Business Solutions hosted its inaugural integrated technology expo Resonate at Nashville’s Music City Center on April 9.

The free, one-day event brought together account managers across the Business Solutions brands, 30-plus key manufacturer partners, and hundreds of industry professionals, innovators and creators for a day of education, demonstrations and live experiences focused on the future of audio, video and integrated systems.

Nashville was selected as the host city for its reflection of today’s converging markets and its status as headquarters of Guitar Center Business Solutions, which includes Audio Video Design Group, Guitar Center Professional, Custom House at Guitar Center and the Guitar Center Music Foundation.

Curtis Heath, Guitar Center Business Solutions President, gave the opening remarks, followed by a diverse lineup of sessions and experiences. Highlights included a standing-room-only keynote presentation from Coach Micheal Burt, presentations from Shure, Logitech, QSC, Legrand and Electro-Voice, a live radio broadcast from WSM Radio’s Lexi Carter, an appearance by the Titans Cheerleaders in support of Guitar Center’s partnership with the Titans’ new Nissan Stadium, and a Nashville songwriter round featuring Josh Phillips and Brock Berryhill.

The program also included a Guitar Center Music Foundation segment and concluded with a Pro Audio Solutions Panel titled “Technology, Workflow, and the Modern Creative Process,” featuring Nashville-based audio professionals F. Reid Shippen, Raelynn Janicke and Jamie Moore. Moderated by Custom House at Guitar Center’s Davey Rieley, It featured Shippen, a 12-time Grammy®=-winning producer and mixer and co-founder of ONCE.app; Janicke, mastering engineer at Infrasonic, with credits including Zach Bryan, Lake Street Dive, Benson Boone, The Shins and Hudson Westbrook; and  Moore, a multi-No. 1 songwriter whose work has been recorded by Carrie Underwood, Blake Shelton, Florida Georgia Line, Tim McGraw and Morgan Wallen. The discussion explored how technology integrates into today’s creative process, from songwriting and production through mastering, while highlighting how different creators rely on different tools and workflows to bring ideas to life.

“Resonate was an excellent opportunity to bring together all the Business Solutions account managers, our key manufacturer partners and decision-makers across music, education and enterprise,” says Heath, Guitar Center Business Solutions President. “As systems are converging faster than organizations can adapt, the industry needs clear leadership around how everything connects, and Guitar Center Business Solutions is proud to meet that challenge. The Resonate expo marked a firm tentpole in that journey, with plenty more to come.”

Lorie Hollabaugh
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