Ella Langley Debuts New Fragrance

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Ella Langley. Photo: Courtesy of NOYZ

Ella Langley has debuted a new fragrance, Be Her Eau de Parfum, in partnership with NOYZ.

Langley worked closely with renowned Robertet perfumer Jérôme Epinette, who also developed the broader NOYZ fragrance collection. The scent will be available online and exclusively at Ulta Beauty shortly.

“Partnering with NOYZ to develop a custom fragrance feels like an extension of the same storytelling I chase in my music – layered, authentic and intentional. Every fragrance note has a purpose, originates from a memory, and the entire process translates something intangible into a fragrance that people can carry with them” shares Langley.

“The timing of this partnership could not be more perfect, Ella is breaking charts and is the hottest new name in music, and NOYZ has experienced a meteoric rise itself in 2026,” adds Shaun Neff, Founder of NOYZ. “I am hyped on how Ella created this scent to embody her song Be Her and how this collaboration has magically come together. ”

“From the beginning, NOYZ was built on the idea that fragrance should reflect real life, raw, emotional, and deeply personal,” says Malena Higuera, CEO of NOYZ. “This partnership with Ella represents a new model for how scent can come to life, where it’s not inspired by an artist, but created with them. Be Her translates her lyrics, her perspective, and her sense of identity into something tangible. It’s a reflection of where fragrance is going. More expressive, more collaborative, and more storytelling than ever before.”

Lauryn Sink
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